The Spanish footballer is the star of the latest World Cup fashion collab
Jul 01, 2026
It’s been a big month for the sports giants! We round up the biggest brand collabs you might have missed
The dark lord teamed up with the sportswear giant on a range of inflatable jackets with built-in air conditioning units
Jun 25, 2026
From ancient folklore to 1970s kitsch and Islamic artwork, we’re breaking down all the references behind the tournament’s best strips
Jun 18, 2026
For London-based embroiderer Diana Al Shammari, football has always represented freedom
May 27, 2026
Forget the St George’s flag: this is our guide to the best fashion at this summer’s World Cup
May 13, 2026
As she’s announced as the newest adidas star, Chloe Kelly talks to Dazed about who she would swap wardrobes with, trying to beat her husband at padel and why she loves sitting in the dark
May 12, 2026
The actor has swapped ping-pong for football in adidas’ new campaign. Plus: all the other news you missed this week
May 08, 2026
From Burberry and Hunza G to Nigo and Nike, these are the fashion collaborations you might have missed this month
Apr 30, 2026
The London designer has teamed up with the Royal Ballet for some futuristic costumes, plus more fashion news you missed
Apr 24, 2026
As adidas reveal the official away kits for the World Cup this summer, we unpack the hidden references to the culture, art and nature of the teams’ home countries
Mar 24, 2026
For the release of its new Hyperboost Edge running shoe, the brand celebrated the new kicks (and the recent marathon) in sunny Los Angeles
Mar 11, 2026
New editions of the 00s It bag are selling out quicker than concert tickets, plus all the fashion news you missed this week
Feb 27, 2026
adidas Originals
In a new campaign film for adidas Originals, the actor searches for the iconic shoe and encounters Kendall Jenner, Baby Keem, Tyshawn Jones and other fellow legends along the way
Feb 26, 2026
The DIY London brand gets us in the mood this Valentine’s Day, plus all the fashion news you missed this week
Feb 13, 2026
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