If last week’s 40 degree heat didn’t give it away, Summer 2026 is officially upon us. After a busy June, the fashion industry is ready for its summer holiday (although it still has to get through couture week, Berlin and Copenhagen Fashion Week first). Not only did June play host to the SS27 menswear shows in Milan and Paris, the World Cup kicked off too – ushering in a wave of exciting new sports collabs. Beyond the beautiful game, there were several new luxury drops that flew under the radar. For example… 

RICK OWENS X ADIDAS 

Despite the historic, soaring temperatures in Paris last week, the SS27 menswear shows still went ahead (although some designers were forced to reschedule their shows to cooler timings). Rick Owens came up with a nifty solution: an adidas collab featuring a range of inflatable jackets with built-in air conditioning units. Don’t believe me? See for yourself. 

CELINE X REEBOK 

Celine was the talk of the town this menswear season. Creative director Michael Rider made his menswear debut, delivering a stunning collection that even Grace Jones showed up for. If you were too busy gawking at the clothes, you might not have noticed the fun new shoe collab with Reebok. The two brands have revealed a new interpretation of Reebok‘s Freestyle sneaker, which you can see here. 

MIU MIU X NEW BALANCE 

Miu Miu and New Balance continued their ongoing partnership earlier this month, introducing a new collection and campaign starring Coco Gauff. To celebrate, we had a chat with the tennis champion at Miu Miu’s central London store, where she gave us her best ‘serve’. Watch the video here. 

OAKLEY X KIKO KOSTADINOV

At Kiko Kostadinov’s latest Paris show, the Bulgarian designer showcased a brand new collab with Oakley. The collection features an exciting new prototype from Oakley’s Moonbase1, as well as seven iterations of the Oakley Terraforma style. See here. 

BURBERRY X QUENTIN BLAKE 

Now there’s a name we haven’t heard since we were nine-years-old reading Roald Dahl’s The Witches. English illustrator Sir Quentin Blake – known for his work bringing Dahl’s stories to life – has collaborated with Burberry on a capsule collection, celebrating the artist’s work. See here. 

REFORMATION X UMBRO 

Following the two brands’ first collaboration last summer, Reformation and Umbro have teamed up once again, just in time for the World Cup. The new six-piece collection is accompanied by a campaign starring model and friend of the brand, Devon Lee Carlson. See here.