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Jaden Smith
Photography Benedict Brink, styling Emma Wyman

Jaden Smith launches a pop-up food truck for the homeless in LA

The I Love You Restaurant supplies ‘healthy vegan food for free’

As if Jaden Smith isn’t busy enough promoting the release of his new album ERYS, a follow-up to April’s surprise EP ERYS IS COMING, he’s working on a new venture: a food truck.

Called I Love You Restaurant, the one-day food truck aims to supply vegan food to homeless people in Downtown LA – an initiative that Smith describes as the “first of many”.

“I Love You Restaurant is a movement that is all about giving people what they deserve. Healthy vegan food for free. Today we launched our first one-day food truck pop-up in Downtown LA,” the artist announced on Instagram today.

An accompanying video shows people handing out paper bags of food to a queue of hundreds on Skid Row, an area of LA that contains one of the largest populations of homeless people in America. 

This isn’t the only way the actor and artist is using his fame for good. Just last week, Smith took part in Shia LaBeouf’s charity fundraiser for his theatre school Slauson Rec., a free-of-charge performing arts programme for anyone who wants to attend, irrespective of their background or training.