Now we’re in the depths of winter, the days are shorter, the nights are colder, and SAD is firmly in the driver’s seat. ‘Will I ever laugh again?’ you might wonder. Well yes! When something is really funny. 

Hoping to banish those winter blues and spark some festive joy, the TikTok girlies are at it again, this time coquetting up their lives with cute bows adorned here, there, and everywhere. Turning Sertraline into Simone Rocha, transforming your morning coffee into Chopova Lowena, and elevating a pickle to the level of Prada. From pets to cigarettes, add a touch of whimsy to your dreary day. Dumped by your boyfriend? Just stick a bow on him! 

Given the penchant for bows on both the red carpet and the runway – popping up at Collina Strada, Sandy Liang, and Miu Miu’s SS24 shows – coquettecore follows in the footsteps of girl dinner and girl math, officially crowning 2023 as the year of the girl. 

If you need more inspiration, follow Gwyneth Paltrow’s lead, turning her Goop Christmas party into a classy coquette affair with bow-wrapped candelabras. Or if you’re more of a chaotic, carefree coquette take a look at some of our favourites below.