The recent embrace of ‘being basic’ isn’t simply a recession indicator, it’s part of a bigger shift away from extreme personalisation towards a more normie ideal
May 09, 2025
How far would you go for Moo Deng, Pesto, Biscuits, or Hua Hua? For some, the answer is halfway across the other side of the world
Oct 24, 2024
From Chopova Lowena to Aaron Esh, Claire Sullivan to Nicklas Skovgaard, HRH to Miu Miu, here’s where to score your own puffball number
Aug 07, 2024
Was it Kamala Harris? LinkedIn influencers? The weather? Was it you, personally? We investigate the demise of the season’s hottest trend
Jul 24, 2024
From a home to call your own at JW Anderson and Prada, to the chokehold soccer has on fashion right now, we did a deep dive into the season’s biggest trends so you don’t have to
Jun 27, 2024
From Challengers’ sweat-drenched tees and JordanLuca’s piss-stained jeans, to Prada’s pink and green slime, pop culture is obsessed with gooey substances right now. Why are we getting so wet?
May 23, 2024
#StanleyTumbler has over 1 billion views on TikTok, with Stanley raking in $750 million in revenue in 2023. How did these colourful cups become so coveted?
Jan 11, 2024
From earthy button-downs and flannel overshirts to Converse with everything, here’s how Twilight became an unexpected fashion film that redefined cool girl style for a generation
Dec 13, 2023
🎀 This is me if you even care 🎀
Starting life as a fashion trend back in 2017, a growing number of young people are slipping into their Arc’teryx and Salomons and *actually* heading for the great outdoors
Jul 11, 2023
Girlish hair like pigtails, bows and braids are having a resurgence, as people embrace – and challenge – traditional ideas of femininity
Mar 06, 2023
The Czech writer died nearly a century ago, but is enjoying a renaissance on TikTok and Twitter
Feb 03, 2023
From Romantic Radicals to Soul Alchemists and Shape Shifters, trend forecaster Geraldine Wharry predicts the subcultures that will reign supreme in our virtual future
Jul 11, 2022
The less is more approach for your face should be more than just a passing trend, embracing natural skin and buying less
Feb 22, 2021
The controversial look has been given a colourful twist thanks to 17-year-old make-up artist Pippa Barnes
Jan 26, 2021