Prada
Everything we know about

Prada

Prada is an Italian luxury fashion house founded in 1913 by Mario Prada, the grandfather of current co-CEO and co-creative director Miuccia Prada. Originating as a leather goods shop in Milan, the label introduced its first womenswear collection in 1988, a decade after Miuccia inherited the company (following a stint in the Italian Communist party, years as a mime and a PhD in political science). Menswear followed five years later, in 1993. 

In that time, Prada has transformed from a small accessories brand into a top feature at every fashion season, rivalling leading luxury brands such as Gucci and Louis Vuitton into the 1990s. Prada has earned the acclaim, too, with its contemporary, often-eccentric designs that can walk the thin line between ugly and sexy. That’s not to say that it doesn’t still have a commitment to its classic bags, too – debuted in the house’s iconic nylon in 1979, the bags got a sustainable update in 2019 (though they’ll likely set you back more than £1,000, a price that many may struggle to justify).

The house has also followed up on sustainability commitments with other eco-conscious accessories, and in 2019 pledged to stop using animal fur, as of its SS20 womenswear show.

In 2020, the label debuted a Frank Ocean-starring(!) SS20 campaign and sent an outstanding Miuccia Prada-designed AW20 collection down the runway. One of the year’s biggest fashion moments, though, came when Prada announced the appointment of a co-creative director: none other than Belgian designer and former Dior and Calvin Klein creative director Raf Simons

Together, Simons and Mrs Prada have since made a spooky, horror-themed womenswear debut, followed by menswear in January 2021, and a tactile AW21 collection in February. They’ve also linked up to talk about the future of fashion, hinting at where Prada is headed in the future.

Prada SS23 womenswear
FashionThe fashion pendulum swings for skinny trousers at Prada
Kelela - Autumn 2022
MusicGrounded: the revival of Kelela
CHLOË SEVIGNY IN CALVIN KLEIN AW22
FashionFor your tired little eyes: The AW22 campaigns have arrived
Mirko Pedone x Elijah Horne
FashionThis photographer played dress-up in the Dazed fashion closet
Prada
Prada AW22 menswear campaign Jeff Goldblum
FashionPra-daddy Jeff Goldblum is back modelling for Mrs P
Jacquemus SS22 x Sydney Sweeney
FashionSydney Sweeney revs into a Jacquemus sunset, and more news you missed
Prada x Cass
FashionWhat went down at the Prada x Cass collection launch party
Dior x ERL Cruise 2022
FashionDior’s ERL mash-up introduces Avenue Montaigne to SoCal cool
Cass x Prada (2022)
FashionThe story behind artist Cassius Hirst’s exclusive Prada collaboration
pjimage-23
FashionSupersized shoulders and hulking silhouettes: the age of Festercore is here
AW22 trends from the runway
FashionYour guide to all the silly little trends rising off the AW22 runways
274508769_1020677635196861_2581373464181450785_n
FashionWhy Euphoria’s costume designer said ‘fuck it’ to realistic fashion
MFW AW22 Milan Fashion Week
FashionMilan Fashion Week, these were your best bits
Kim Kardashian at the AW22 Prada show
FashionThat ‘vibe shift’ is actually Kim Kardashian moving into her Prada era
Disney, Cinderella Castle
Life & Culture8 fantasy worlds we’d rather live in than Disney’s deranged home community
Chanel Chanellington Twitter meme parrot
FashionChanel and Saint Laurent team up to tackle fakes, and more fashion news
sexy-boys3
FashionNo thoughts, just vibes: sexy boys are ruling the runway
oscar isaac
FashionGo Prada, daddy! A list of DILF celebs who should walk for Miuccia
Hunter Schafer Prada
FashionHunter Schafer and Lorde talk style evolutions, and more news you missed
Jeff Goldblum and Kyle MacLachlan Prada AW22
FashionPra-daddies Jeff Goldblum and Kyle MacLachlan walked the Prada runway
Blumarine SS22
FashionHow the Y2K runway rebirth killed fashion’s sex drive
Jeremy Scott moschino ss22 fashion week trends
FashionThe only trends you should care about from the SS22 womenswear shows
Miu Miu SS22
FashionDid Ella Emhoff just signal the surprise return of Miu Miu menswear?
Prada SS22
Fashion8 must-see moments from Milan Fashion Week
Moose Knuckles AW21 campaign
FashionGird your loins! The AW21 campaigns have landed
Frank Ocean, Prada x Homer
FashionFrank Ocean finally unveils his much-anticipated Prada collaboration