Prada
Everything we know about

Prada

Prada is an Italian luxury fashion house founded in 1913 by Mario Prada, the grandfather of current co-CEO and co-creative director Miuccia Prada. Originating as a leather goods shop in Milan, the label introduced its first womenswear collection in 1988, a decade after Miuccia inherited the company (following a stint in the Italian Communist party, years as a mime and a PhD in political science). Menswear followed five years later, in 1993. 

In that time, Prada has transformed from a small accessories brand into a top feature at every fashion season, rivalling leading luxury brands such as Gucci and Louis Vuitton into the 1990s. Prada has earned the acclaim, too, with its contemporary, often-eccentric designs that can walk the thin line between ugly and sexy. That’s not to say that it doesn’t still have a commitment to its classic bags, too – debuted in the house’s iconic nylon in 1979, the bags got a sustainable update in 2019 (though they’ll likely set you back more than £1,000, a price that many may struggle to justify).

The house has also followed up on sustainability commitments with other eco-conscious accessories, and in 2019 pledged to stop using animal fur, as of its SS20 womenswear show.

In 2020, the label debuted a Frank Ocean-starring(!) SS20 campaign and sent an outstanding Miuccia Prada-designed AW20 collection down the runway. One of the year’s biggest fashion moments, though, came when Prada announced the appointment of a co-creative director: none other than Belgian designer and former Dior and Calvin Klein creative director Raf Simons

Together, Simons and Mrs Prada have since made a spooky, horror-themed womenswear debut, followed by menswear in January 2021, and a tactile AW21 collection in February. They’ve also linked up to talk about the future of fashion, hinting at where Prada is headed in the future.

pjimage-23
FashionSupersized shoulders and hulking silhouettes: the age of Festercore is here
AW22 trends from the runway
FashionYour guide to all the silly little trends rising off the AW22 runways
274508769_1020677635196861_2581373464181450785_n
FashionWhy Euphoria’s costume designer said ‘fuck it’ to realistic fashion
MFW AW22 Milan Fashion Week
FashionMilan Fashion Week, these were your best bits
Prada
oscar isaac
FashionGo Prada, daddy! A list of DILF celebs who should walk for Miuccia
Hunter Schafer Prada
FashionHunter Schafer and Lorde talk style evolutions, and more news you missed
Jeff Goldblum and Kyle MacLachlan Prada AW22
FashionPra-daddies Jeff Goldblum and Kyle MacLachlan walked the Prada runway
Blumarine SS22
FashionHow the Y2K runway rebirth killed fashion’s sex drive
Jeremy Scott moschino ss22 fashion week trends
FashionThe only trends you should care about from the SS22 womenswear shows
Miu Miu SS22
FashionDid Ella Emhoff just signal the surprise return of Miu Miu menswear?
Prada SS22
Fashion8 must-see moments from Milan Fashion Week
Moose Knuckles AW21 campaign
FashionGird your loins! The AW21 campaigns have landed
Frank Ocean, Prada x Homer
FashionFrank Ocean finally unveils his much-anticipated Prada collaboration
Agnés Varda, Portrait of an Artist
Art & PhotographyMeeting Agnés Varda, FKA twigs, and more for intimate conversations on life
Miuccia Prada, Theaster Gates (2017)
FashionPrada partners with Theaster Gates on an incubator for artists of colour
Frank Ocean, Homer
FashionFrank Ocean teases a Prada collab with his new luxury company, Homer
Zendaya BET
FashionZendaya recreated Beyoncé’s iconic Crazy In Love look at the BET awards
cute boys in crop tops lil nas x bad bunny
FashionA very important cultural history of cute boys in crop tops
Prada menswear SS22 collection by Miuccia and Raf Simons
FashionHot boy summer: Raf and Miuccia want you in a Prada skort for SS22
Dazed summer 2021 issue Rafael Pavarotti IB Kamara
FashionA move towards a movement: a celebration of global youth culture
Hunter Schafer Prada
FashionMiuccia put Hunter Schafer in a Prada film and more fashion news you missed
FLANNELS SS21
FashionFrom video call fatigue to fantasy: the future according to FLANNELS
TKFashun
FashionMeet TKFashun: the Banksy of bargain shopping
Fixing Fashion
FashionFixing Fashion: the new platform teaching you how to repair your clothes
ALEXANDER MCQUEEN SPRING 1996
FashionSeven times cult films inspired the runway
John Boyega and Emma Corrin
FashionJohn Boyega and Emma Corrin turned hot couture at the Critics Choice Awards