The iconic supermodel is set to take over fashion’s fave soft drink brand
Given it’s long been the thirsty fashion crowd’s go-to, it makes sense that Diet Coke has just announced iconic supermodel Kate Moss as its new creative director. What that actually means right now is unclear, but according to the brand, Moss will be using Diet Coke as a “canvas to inspire generations” – much like JW Anderson, Karl Lagerfeld, and Jeremy Scott have done in the past. But while Anderson and Scott’s involvement ended in the design room, Moss will take full creative control.
Going beyond mere endorsement, the appointment aligns with the wider trend of celebrity boardroom link-ups, with Cardi B, Emily Ratajowski, and more all installed at major businesses, where they have been allowed to put their own stamp on things. “I am thrilled to join the Diet Coke family,” Moss says, stepping in front of the camera as the face of Coke’s Love What You Love campaign. “I love the past collaborations they’ve done with such incredible names in fashion. This campaign connected with me instantly as I am a firm believer that with confidence and passion, you can achieve your wildest dreams. As creative director, I’m looking forward to inspiring fans and celebrating the brand’s 40th birthday in style.”
In other news this week, Paris Fashion Week came to a close with Jacquemus’ Dune-like show, as Marc Jacobs took to the runway to confront the internet’s tinfoil hat brigade. Courtney Love starred in Vivienne Westwood’s latest campaign, as a slew of bad bitches slipped into Gucci’s new collection. Elsewhere, Dilara Fındıkoğlu was behind Lorde’s ‘fuck the supreme court’ corset, Botter won the ANDAM prize, and a Boombox Barbie emerged, rollerblading down Venice Beach. For everything else that may have passed you by, click through the gallery below.
ALEXANDER MCQUEEN GOES STAR-GAZING
Sarah Burton debuted her latest menswear collection this week, drawing on all the splendour of the night’s sky with a deconstructed-reconstructed approach to tailoring. Scooped leather harnesses, sliced knitwear, and diamond-printed suiting made up the majority of the offering, climaxing with a bevy of shooting star embroidery, which splintered into diamante fractals across the lapels of knife cut coats. Click here to see more of Alexander McQueen’s proposal for SS23.
JACQUEMUS SELLS OUT
During his Dune-esque fashion show, Simon Porte Jacqumeus unveiled a much-anticipated collaboration with Nike – including latticed bra-tops, cutaway tennis skirts, creamy-ribbed knitwear, and an Air Humara sneaker – which sold out the second it was released on June 28. With an accompanying campaign starring Jorja Smith, the sportswear behemoth has announced that it will be restocking all styles from July 7 onwards. Visit Nike’s website to see what’s on offer, and more importantly, when it will become available.
BOTTEGA VENETA IS OPENING ITS ARCHIVES
Ever since Daniel Lee injected new life into Bottega Veneta, the label has become shorthand for must-have covetable accessories. And even though it’s Matthieu Blazy now at the helm, Lee’s Cassette bag, Banana, Puddle Boots, Pouch, and Jodie all loom large in the consumer’s mind. It makes sense, then, as to why Bottega Veneta would launch a series of accessory drops, pulling from all the iconic models of yesteryear as part of a sustainability push. Though details remain scant for now, Bottega Veneta also announced that, going forward, every bag bought comes with a lifetime warranty.

VALENTINO EYES UP THE SUMMER
Alongside the news that Valentino will be returning to Rome for Haute Couture, the label has also just launched a new line of sunglasses, made in collaboration with luxury manufacturers Akoni. Inaugurated with three models – cat-eyed, wayfarers, and aviators – the sunglasses are available worldwide from July online and in selected boutiques. Head over to Valentino to see more from the offering.
LOEWE REVIVES A 500-YEAR OLD CRAFT
Having already platformed the work of Spanish designer Paula Ulargui Escalona as part of its SS23 collection, Loewe has announced the recipient of this year’s Loewe Foundation Craft Prize. Chosen from 30 finalists, Korean artist Dahye Jeong was crowned winner for her project A Time of Sincerity – a basket made from horsehair thanks to a 500-year old hat-making technique.The jury celebrated Jeong’s dedication to reviving and updating the tradition, which is one of the key aims of the Craft Prize, noting the delicacy, transparency, and lightness of her handicraft.
LINDSAY GETS HER LOHANDS ON ALLBIRDS
In perhaps one of the most unexpected link-ups that fashion has offered over recent years, Lindsay Lohan is the new face of Allbirds, fronting the brand’s new pink Tree Flyer. An accompanying campaign sees the actress relay through references to Mean Girls, Parent Trap, and her own Instagram blunders – though she is still unsure as to how to pronounce her actual surname. Watch the video here, and head over to Allbirds here.
THE ROW CHANNELS CAROLYNE BESSETTE KENNEDY
Ahead of Ryan Murphy’s new series, which will retell the tragic story of Carolyn Bessette Kennedy, The Row seems to be channelling the socialite’s now-iconic style. In a series of campaign images shot on the streets of Paris, the Olsen twins have taken a distinctly 90s turn, proffering high-waisted slacks, clean-lined linen dresses, the ultimate white shirt, and minimalist waistcoats. Have a flick through the lookbook here.
DIOR DRINKS IN THE SURF
As part of its Dioriviera capsule, Dior has just launched a designer surfboard. Cooked-up by Maria Grazia Chiuri, the board was made in the heart of the Basque Country, wrapped in a blue-and-white iteration of the maison’s toile de Jouy – “a tribute to freedom and adventure,” as the brand says. This is actually the second high fashion surfboard to emerge in recent weeks, with Dsquared2 sending models down its SS23 runway with branded boards tucked under their arms. Click here to watch Dior apply its savoir-faire to the surf world.
MCM GETS ITS CROC COLLAB
Another week, another Crocs collaboration, this time coming from MCM. Adorned with 24-carat gold plated Jibbitz, the new styles take inspiration from the brand’s mini belt-bag, which can be bolted onto Crocs like an ankle pouch. See more from the link-up here.