Following the introduction of the label’s ready-to-wear collections, Bottega Veneta was acquired by Kering (formerly known as Gucci Group) in 2001, and creative director Tomas Maier was appointed the same year. Maier maintained the label’s focus on precise construction and streamlined silhouettes in the following collections, moving to New York Fashion Week for AW18 to celebrate a new flagship store, before stepping down later that year.
AW19 marked the debut of Daniel Lee as creative director at Bottega Veneta. The designer brought with him a slew of Insta-worthy accessories, from SS20’s instant-noodle-esque shoes to the succession of squishy bags that dominated the catwalk in late 2020. Accordingly, the Instagram in-crowd has jumped on the luxury label in recent years, with shows attended by the likes of Stormzy, Kanye and North West.
Amid the coronavirus pandemic, Bottega Veneta also funded a number of scholarships to support the advancement of Covid-related research in Italy, joining the long list of luxury fashion brands and independent designers pitching in to help.
Image credit: Courtesy of Bottega Veneta