By now, Lil Uzi Vert’s love of Marc Jacobs is pretty well-documented. For several years, the self-styled rapper has incorporated pieces from the label into his eclectic looks, and in 2020 he joined the Gen Z muses fronting the designer’s satellite brand, Heaven.

Who better, then, than Uzi himself to celebrate the logomania of Jacobs’ latest collection? ICYMI, Marc Jacobs plastered his name across balaclavas, oversized tracksuits, tote bags, and more earlier this week (January 7), in a monogram capsule that picked up where his AW21 show left off.

Following the launch, Lil Uzi Vert has graduated from the baby tees and bratty vibes of Heaven, to emerge as the star of a new campaign — shot by Mario Sorrenti — that showcases the monogram capsule.

Wearing a painter jacket emblazoned with a revamped iteration of the Marc Jacobs logo, Uzi is captured in stark black and white. Elsewhere, he shows off the label’s much-loved tote, or bobs around in an oversized hoodie with an equally oversized pink monogram (sadly, there’s no $24 million diamond forehead implant to match).

Another former face of Heaven, Iris Law, also appears in the new campaign, alongside Dazed 100 alum Georgia Palmer. Take a closer look at the capsule collection below.