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Marc Jacobs Heaven AW21
Photography Harley Weir, styling Danielle Emerson

Teezo Touchdown fronts Marc Jacobs’ latest Heaven campaign

The cult label’s AW21 drop is here!

Once again, Marc Jacobs is taking us through the pearly gates, unveiling his latest Heaven collection in a campaign shot by returning collaborator Harley Weir. This time around, though, things are looking a whole lot darker.

The AW21 visuals trade out last season’s images of Kate Moss lounging on a sunny patch of grass for Iris Law, Dazed cover star Adut Akech, and Dazed 100er Teezo Touchdown — all maniacal smiles, devil-horn hair, and yellow, snakelike eyes.

Also joining the line-up is Adut Akech, with all models wearing an assortment of signature baby tees, bratty distressed knitwear and pieces bearing the label’s signature two-headed Teddy. 

Needless to say, the playful collection is a perfect match for the youthful, TikTok-adjacent aesthetic of Heaven, which launched as a satellite to Jacobs’ namesake label in the middle of lockdown last year, drawing on Nirui’s bootlegging background.

“When I think of Heaven, I think about childlike wonder,” Nirui adds. “I get nostalgic thinking about experiencing things for the first time – the euphoria that brings us pure bliss. It’s the feeling we hope emanates from the line and collection – a pure sense of discovery and learning.”

Take a look at the campaign in the gallery above, and head to Marc Jacobs’ website to find his latest Heaven collection, while it’s still in stock.