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JCDC's Pop Hours

The celebrated designer is to launch a watch line inspired by your favourite toys from building bricks to Rubiks cubes

This year sees the exciting launch of Jean-Charles de Castelbajac's first ever watch collection collaborating with odm, JCDC Pop Hours. His debut collection with the watch design brand uses linking units that are transformed and adopt the shape of the building bricks from your childhood toys. There are a total of six styles for the collection which apart from the classic black and white, four other styles come in the colours of bright green, blue, yellow and red. These four hues are brilliantly mixed and clashed in the straps, on the clasp as well as the case, unifying with JCDC’s usual playful and bold styles seen from his collections. The packing takes the form of the classic Rubik’s cube with its bright and colourful exterior with two 'doors' that open outward, resembling a little closet, where you can store your new watch. The crossover collaboration with odm will be one of its kind in watchwear for fans of JCDC.