One of the most influential Latin artists of the past decade, Karol G is inescapable right now. Last October, she performed at an NFL game in Brazil, making history as the league’s first-ever headliner in that country. That same month, she performed alongside Andrea Bocelli at the Vatican’s first public concert and just two weeks ago, she made a guest appearance during Bad Bunny’s Super Bowl halftime show. This year, the music icon is continuing this run by joining sports culture brand Reebok as a global brand ambassador. 

The emerging partnership marks the start of a new era for Reebok Classics, the brand’s beloved lifestyle sneakers. Its latest campaign, “Born Classic. Worn for Life.”, celebrates the brand’s heritage while redefining it for the next generation. Shot by Renell Medrano, the campaign’s accompanying film starring Karol G traces the brand’s storied history, spotlighting the iconic women – Princess Diana and Jane Fonda included – who have sported the brand over the years.

Though there are nods to the past, “Born Classic. Worn for Life.” also ushers in Reebok’s future. On February 18, the brand reintroduced its Reebok Classics offerings in Garment Leather.  The collection will include pairs such as the Club C 85 Vintage Shoes, the Freestyle Lo Shoes, and the Workout Plus Shoes, with varying colorways and versions to come. 

To shop the new collection, head here to get your hands on the fresh styles while they’re still in stock.