Photography Kristin-Lee MoolmanFashion / NewsFashion / NewsThebe Magugu joins Pitti Uomo for its 100th editionThe South African designer and 2019 LVMH Prize winner is set to debut his SS22 collection in June with a physical showShareLink copied ✔️May 27, 2021May 27, 2021TextDominic CadoganThebe Magugu AW21: Alchemy With the pantomime (read: pandemic) ruining the entirety of 2020 (and most of 2021, TBH), designers had to adapt the way they presented shows – with a host of digital moments peppered throughout the year. After postponing and then going digital for two seasons, menswear Mecca Pitti Uomo is returning to Florence for an IRL moment, just in time for its 100th edition. As always, the schedule is inviting a guest designer to join, this time selecting South African creative Thebe Magugu to present his SS22 collection at the event. Following in the footsteps of previous guest designers like Telfar, Craig Green, Sterling Ruby, and Y/Project, the designer is a natural choice after snatching up the LVMH Prize back in 2019. “I am incredibly proud to be this season’s guest designer for the special anniversary edition of Pitti Uomo by presenting our first menswear capsule. I have immense respect for the fair’s commitment to heritage and tradition through the ever-expanding lens of the new, which is what we at Thebe Magugu wholeheartedly believe in,” the designer told WWD. “Fashion is an incredibly intelligent industry, with an ability to transport, inform, and inspire audiences and, through Pitti, we plan on continuing our commitment to sharing our history and culture through honest and thoughtful clothes.” Pitti 100 is set to take place between June 30 and July 2 and will implement measures to ensure it’s safe for attendees with fewer exhibitors, testing, and a requirement to prove vaccination status. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBrit Awards 2026: The best dressed stars on the red carpetMoschino turned its AW26 runway into a reality show Reebok Your favourite Reeboks are getting a makeoverStreet style AW26: Maximalist dressing is alive and well in LondonGucci AW26: Everything you missed at Demna’s blockbuster runway debutStill got it! The 00s Mulberry Bayswater bag is making a comeback Antonio MarrasAntonio Marras wants us to stop and smell the roses for AW26 Reebok How Dazed Clubbers are styling their Reebok ClassicsPrada’s frazzled Italian women stripped off multiple times adidas OriginalsSamuel L Jackson is on a quest to find his SuperstarsDiary of a debut: Inside Petra Fagerström’s London Fashion Week breakoutDazed China is launching in June 2026 – here’s what you need to knowEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy