Saint Laurent taps into its musical legacy with its Live Sessions series

From Daft Punk to BLACKPINK’s Rosé to Joni Mitchell to Linsday Lohan (yes, really), Saint Laurent has frequently sought inspiration from the world of music, dressing its brightest stars for advertising campaigns, red carpet appearances, and front row seats at its shows. 

Today, the label’s creative director, Anthony Vaccarello, is further tapping into this relationship via his Live Sessions, which will see a selection of emerging artists perform live from the brand’s Rive Droite store in Paris. Kicking off the series last month was Franky Gogo, and this week it’s KDI, a Parisian trio best known for their electro-beats and synth pop sound.

Of course, music (particularly the louche swagger of rock and roll) is central to the allure of Saint Laurent – it’s fashion legend that Yves Saint Laurent dressed Mick and Bianca Jagger for their wedding in 1971 and who is Kim Gordon, or Courtney Love, without a Le Smoking draped over their shoulders? 

It was just last year that Vaccarello launched Paris’ Rive Droite experiential boutique, with the aim of honing the label’s storied connection to music and creating a blueprint for curated cultural experiences. While the full extent of the store’s programming has, understandably, been drawn back quite dramatically over the past year, you can still catch Vaccarello’s Live Sessions over the coming months, broadcast both across the Saint Laurent social channels and on the brand’s website.