With Boris and his Tory cohorts failing miserably at leading us through the coronavirus crisis, it’s been largely left to individuals and grassroots operations to act to feed hungry kids throughout the school holidays and provide vital resources for food banks. 

Now, Burberry is getting set to do its bit in giving back to the next generation. After turning its Yorkshire factory over to creating PPE back in the early days of the pandemic, the legendary British house is partnering with Manchester United football player and activist Marcus Rashford, who recently campaigned to extend the free meals available for children in the UK throughout the summer holidays. Working closely with Rashford, Burberry is extending its work with food distribution charity Fareshare, providing funding for over 200,000 meals across 11,000 different organisations in the UK.

The news comes shortly after the government cruelly voted against extending free school meals throughout the autumn half term, leaving vulnerable children at risk of going hungry. “Let’s focus on the reality. A significant number of children are going to bed tonight not only hungry but feeling like they do not matter because of comments that have been made today,” said Rashford on Twitter after the devastating decision was announced.

Elsewhere, the brand is set to contribute to a series of UK and international charities, providing funding to youth groups including Rashford’s own childhood groups Norbrook Youth Club and Woodhouse Park Lifestyle Centre. Intended to provide art supplies, food deliveries, and creative education, the initiative will support young creatives, artists, and entrepreneurs – perhaps the next Rashford or Tisci?

“The life lessons you will hold so close as an adult are being taught right now within the four walls of that youth centre,” explained Rashford in an open letter with the brand. “The youth centres you visit…  will prove to be central to all the greatest gifts you receive in life – your friendships, your discipline, your respect and compassion for others.” Who knew fashion brands and footballers would have to lead the nation in 2020? At this point we’re not even that surprised.

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