Cast your mind back to the halcyon days when MySpace reigned and you’ll likely recall sitting in front of your laptop camera late at night, extremely heavy side-fringe artfully arranged in front of one eye, attempting to take the kind of photo we now know and love as the thirst trap. 

With the Mac’s in-built Photo Booth once the go-to for those of us looking to take sexy shots (with varying levels of success), in recent years the app has largely lain dormant thanks to the rise of the smartphone and its countless selfie-enhancing apps. 

Now, though, it seems the horny Photo Booth selfie could be on the verge of a comeback after Kim Kardashian-West used it to capture her latest SKIMS collection (which FYI is largely indecipherable from the rest of them, but is apparently made from ‘summer mesh’). 

Posted on her Instagram last night, KKW is seen posing in a multitude of positions wearing pieces from the offering, although, unsurprisingly, the aforementioned side fringe is completely absent (more’s the pity). Could a new, self-isolation-shot Selfie book be on the horizon post-lockdown? Stranger things have happened.

While Kardashian-West was busy in the Photo Booth, however, things took a turn for the worse on Twitter, after SKIMS dropped a capsule collection of protective masks. Presented in the line’s signature neutral colour palette, followers were quick to single out one dark-skinned black model whose ‘nude’ mask was actually black, instead of a shade which matched her skin tone.

“The nude shade for the Black model is inaccurate, offensive, and culturally out of touch,” wrote one, while another asked “Kimberly, is that supposed to be her nude?” 

Of course, this is not the first time SKIMS has been called out for its questionable practices, with the label facing backlash when it was originally launched under the name Kimono, as well as when it enlisted Alice Marie Johnson, a woman Kardashian-West campaigned to have released from prison in 2018, to model a number of its styles last year.