Photography Pierre-Ange CarlottiFashion / NewsFashion / NewsEuphoria’s Barbie Ferreira stars in Jacquemus’ new campaignEveryone’s fave fictional cam girl joins Bella Hadid as the face of SS20ShareLink copied ✔️April 24, 2020April 24, 2020TextEmma Elizabeth DavidsonJacquemus SS20 Campaign: Barbie Ferreira Earlier today we brought you the news that Bella Hadid had been revealed as the star of Jacquemus’ SS20 campaign, featuring in a series of typically joyful and v cute images captured via FaceTime. Now, it’s been revealed that she’s not alone. Joining her as the face of the French label for the summer season is none other than everyone’s fave fictional cam girl, Euphoria’s Barbie Ferreira. Captured once again via video chat by photographer Pierre-Ange Carlotti, the former Dazed 100er is seen in a series of Simon’s key styles, including a knitted bikini, a semi-see-through shirt, and a buttermilk yellow pleated dress, as well as the designer’s now legendary XXXL wide-brimmed hat. With Jacquemus largely known for sending impossibly long-legged, slim models down the runway in seasons gone by, Barbie’s inclusion in his new campaign is a welcome step towards a little more body diversity on the part of the label, and follows on from his AW20 show, when rising ‘plus-size’ model Jill Kortleve walked. Given the same season we also saw Paloma Elsesser become the first plus size model to walk for Fendi, and Kortleve making a further appearance at Chanel, we’re hoping that, whatever fashion may look like in the not-too-distant future, there’ll be plenty more opportunites for girls like Barbie to join girls like Bella harmoniously on the runway. Check out the gallery above, and revisit the AW20 Jacquemus show below. Backstage at Jacquemus AW20Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREIn pictures: Latex and leather at Sextou’s first Parisian raveThe penis dress has fashion in a chokeholdJim BeamWhat went down at Jim Beam’s NYC bashAdanolaLila Moss fronts Adanola’s latest spring 2026 campaignValentino SS26 couture: Alessandro’s peep show answers our prayersSaint Laurent AW26 was the Parasocial Relationship ConventionWilly Chavarria joins forces with the ACLU in new campaign Matthieu Blazy’s Chanel couture debut was a dreamy mushroom tripAW26 menswear: Everything you missed from this season’s showsOnWhat went down at On and Dazed’s event for Paris-based creativesUGGInside UGG’s Paris Fashion Week Pop-UpDior SS26: Jonathan Anderson’s couture debut wants you to touch grassEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy