Photography Mert Alas and Marcus PiggottFashion / NewsFashion / NewsVersace’s new J.Lo-starring campaign reflects on the power of the internetAnd yes, that green dress makes another appearance in the SS20 visualsShareLink copied ✔️January 11, 2020January 11, 2020TextThom WaiteVersace SS20 campaign We’re four months on from Versace’s SS20 show in Milan, which J.Lo closed with a nod to her iconic green Versace dress of almost 20 years prior – yes, the one credited with inspiring the launch of Google Images – and the Hustlers actress is back again for the label’s new campaign. Lopez joins Kendall Jenner in the SS20 campaign (shot by the famed fashion duo Mert Alas and Marcus Piggott) which carries on the theme of how the internet’s blurred the lines in our lives: between the personal and private, fashion and technology, vanity and self-love. Both Lopez and Jenner type their own names into a holographic search bar, for example (don’t lie, you’ve googled yourself before too), becoming a simultaneous blend of the searcher and the search result. They also wear pieces in the reprised jungle print of that dress – along with evening dresses and accessories characteristically laden with gold – against a disorientating backdrop of their own blown-up faces. “I am so proud Google Images was invented after Jennifer wore that dress,” says Donatella Versace in an accompanying statement, and, in the best possible way, it shows. View the full campaign in the gallery above. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREHat summer! Meet the young milliners taking over London fashionKiko Mizuhara on slowing down, shutting up and touching grass RIMOWAGeorge Riley unpacks her favourite travel spots for RIMOWA Washing-up gloves have made it out the kitchen Stone Island Marina takes us straight to the source for SS26 Crying in couture: Ellie Misner’s new collection is a beautiful disaster OnMeet the creatives turning up the heat in Lagos with Burna Boy and OnThe biggest fashion collabs you missed in MarchIn pictures: Robbie McIntosh captures the next generation of Champion youthBLACKPINK style file: All of Lisa’s greatest fashion momentsCrying in couture: Ellie Misner’s new collection is a beautiful disaster Nike How the Dazed US team are AirmaxxingEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy