Throughout her career, Kate Moss has been the poster girl for almost everyone, industry heavyweights like Saint Laurent and Alexander Wang. Now, she fronts the new Alexander McQueen AW19 campaign.

To produce the images, designer Sarah Burton took her team to her hometown in the Northern English countryside. Photographed by Jamie Hawkesworth in a field and a mill, Moss dons sharply tailored masculine suits – one of red wool silk and the other in worsted flannel – and a bouffant red dress from the AW19 collection. 

In the show notes, Burton explains the colour is a nod to the Red Rose of Lancaster. “The collection is inspired by the bolts of cloth we saw woven both by man and machine,” she says. The campaign follows on from more AW19 images recently released, such as Billie Eilish for MCM and Balenciaga’s IRL couples.