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mcm aw19 campaign billie eilish lea colombo
MCM AW19 campaignPhotography Lea Colombo

Billie Eilish is officially a model now

The 17-year-old musician fronts the new MCM AW19 campaign, photographed by Lea Colombo

Unless you’ve been living under a rock for the past two years, you’ll be familiar with Billie Eilish. In fact, like us, you’ll probably be obsessed with her and her slime green roots.

After fronting Calvin Klein’s most recent jeans and underwear campaign, the musician has now been tapped to feature in MCM’s AW19 campaign – the first from new global creative officer Dirk Schönberger. “For me she’s a bit of a role model for younger generations, even though she would probably hate the word,” Schönberger explains to WWD. “I’ve seen her play concerts and she tells her fans to be themselves without holding back.” 

Photographed by Lea Colombo, Eilish appears in the AW19 collection from the leather goods brand, wearing a bucket hat and bumbag in the label’s signature print. “This is such a strong message at a time where uniformity is somehow on the rise,” Schönberger continues. “She’s a game-changer: Not only is she disruptive, but it also feels like she can’t be corrupted. It’s not a marketing trick: She is that person. She really stands out in the current music scene.”