Photography Lea ColomboFashion / NewsFashion / NewsBillie Eilish is officially a model nowThe 17-year-old musician fronts the new MCM AW19 campaign, photographed by Lea ColomboShareLink copied ✔️July 17, 2019July 17, 2019TextDominic Cadogan Unless you’ve been living under a rock for the past two years, you’ll be familiar with Billie Eilish. In fact, like us, you’ll probably be obsessed with her and her slime green roots. After fronting Calvin Klein’s most recent jeans and underwear campaign, the musician has now been tapped to feature in MCM’s AW19 campaign – the first from new global creative officer Dirk Schönberger. “For me she’s a bit of a role model for younger generations, even though she would probably hate the word,” Schönberger explains to WWD. “I’ve seen her play concerts and she tells her fans to be themselves without holding back.” Photographed by Lea Colombo, Eilish appears in the AW19 collection from the leather goods brand, wearing a bucket hat and bumbag in the label’s signature print. “This is such a strong message at a time where uniformity is somehow on the rise,” Schönberger continues. “She’s a game-changer: Not only is she disruptive, but it also feels like she can’t be corrupted. It’s not a marketing trick: She is that person. She really stands out in the current music scene.” MCM AW19 campaignPhotography Lea ColomboEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREGhostly figures plagued the runway at LUEDER’s London showTolu Coker takes the throne at London Fashion Week AW26SalomonWatch a mini documentary about the inner workings of SalomonCentral Saint Martins’ graduating class came in hot for 2026KNWLS is going ‘ballistic’ for AW26Nightlife icon David Hoyle talks Heated Rivalry and cruising in MuglerMeet the buzzy CSM grad who’s already dressing EsDeeKid‘Gringo is a state of mind’: Inside the fashion brand built on AfrofuturismQueer history meets EsDeeKid at Prototypes AW26 Reebok What Went Down at Dazed and Reebok’s Classics Club NYFW partyFurry fashion? Why everyone wants to be a werewolf nowLEBLANCSTUDIOS wants to unleash your inner dork Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy