Yes, you read correctly. The Russian designer – who has been working on his eponymous label since 2008 – announced on Instagram that he will no longer be creating seasonal collections and that “something new is coming” instead. Cue tears of hypebeasts across the world.

Why? Well, that much is still unclear. Although the hashtag on the post suggests that he will be focusing on the skate brand Paccbet, that he collaborates on with his best friend and muse Tolia Titaev. Without working on his collections, Rubchinskiy might also be able to explore photography and image-making, something he has always integrated into the brand. 

Rubchinskiy’s label has had its highlights including his recent three-season homecoming tour around Russia and his ongoing collaborations with Burberry, adidas Football, and Fila. Not to mention his SS17 interlude in Florence for Pitti Uomo. 

We wish Rubchinskiy all the best in the future, and can’t wait to see what he comes up with next.