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The kids of Gosha Rubchinskiy's Pitti show SS17 Yu Fujiwara
The kids of Gosha Rubchinskiy’s SS17 showPhotography Yu Fujiwara, @8and2

Capturing Gosha Rubchinskiy’s SS17 muses

Photographer Yu Fujiwara shoots the faces of the designer’s latest show in Florence

What day is it today? If you’re a Gosha Rubchinskiy fan, you know that today marks the first drop of his AW16 collection at Dover Street Market (unfortunately, if you’re just clicking onto the site now, you’re too late to cop that logo print tee). The sell-out power of the Russian designer’s clothes is well known, but the desire that drives his fans isn’t simply rooted in short-lived hype culture. Since founding his label in 2008, Rubchinskiy has nurtured a community around it – from the young skaters he’s photographed in Russia to the models he’s flown in from as far afield as Chicago – his is a vision that breaks down borders. 

Nowhere was this more evident than at his SS17 show as a part of Pitti Uomo in Florence where, after the runway, the abandoned factory which provided its set turned into a space to drink, smoke and have a good time. As well as the likes of stylist and Dazed contributing fashion editor Lotta Volkova, the designer himself, and model and Dazed cover star Paul Hameline, faces in the crowd also included the model muses who walked in the collection. With a fair few shaved heads amongst them, even off-duty they communicate the attitude of his work as succinctly as the show itself. As the sun set, photographer Yu Fujiwara was there to capture the action – see the shots in the gallery above.