Hot off the back of their car wash-themed Milan Fashion Week show, Moschino have unveiled the campaign for their new fragrance, starring original supermodel Linda Evangelista.
Shot by Steven Meisel, the campaign features Evangelista (the photographer’s long-term muse) posing with the fragrance, which resembles a bottle of glass and surface cleaner Windex. The brand’s SS16 show featured iPhone cases which also took the shape of the Windex bottle – these went on sale and promptly sold out, almost immediately after the show.
However this isn’t Evangelista’s first outing for Moschino – the "We don't wake up for less than $10,000 a day" supermodel recently starred in the brand’s AW14 campaign, which saw her shot in monochrome (again by Meisel) wearing Jeremy Scott’s McDonalds-inspired collection for the house. Pictures of her taken by the photographer in the 90s also served to inspire the beauty at this season’s show.
Known for his Warholian appropriation of everyday imagery, Scott based his SS16 collection for Moschino on car washes and construction sites. The show saw a bevy of the designer’s favourite models – including Bella Hadid, Lexi Boling, Stella Maxwell, Pyper America (sister to Lucky Blue Smith) and Anna Cleveland – take to the catwalk in traffic cone hats and road sign fascinators, luxe road maintenance uniforms and silver work dungarees, along with dresses with car wash bristle fringing.
“They are sophisticated and they are in a hurry and they are on a construction site but they’re too rich to be here and all these people are paying attention to them but they need to go!” said Scott backstage at the show, describing his SS16 girl. “The key word was ‘cunty’!”
Watch Moschino’s SS16 show below:
