I know that we say this every 12 months, and forgive us for sounding like a broken record, but 2025 was truly a wild ride in fashion. Yes, every year has its smattering of fierce moments, but as society continues to crumble from the inside, the fashion industry follows suit – and what is fashion but a reflection of culture, writ large? With that in mind, 2025 seems to be suggesting that straight men are back from the brink, none of us can keep a job down, and BDSM has never been better. For all those wild moments and more, see the complete list below.

JORDANLUCA TIE THE KNOT

Fashion didn’t wait around to get wild in 2025. Kicking things off rather quickly in January were JordanLuca designers Jordan Bowen and Luca Marchetto, who actually got married on the Milan Fashion Week catwalk. After their AW25 collection whizzed down the runway, the pair emerged next to some chintzy pink drapes to get married in front of their friends, family and fashion’s press. Not a dry eye in the house.

MARIE LUEDER BACKS MEN

In February, at LUEDER’s Berlin Fashion Week show, the German label sent a model down the runway wearing a ‘Men are so BACK’ tank top – and a viral garment was born. Backstage at the show, designer Marie Lueder joked that she “knew [she] would get cancelled for this”, and lo and behold, the moment spawned lots of discourse, even though it’s clearly a satirical statement.

FLAREGATE

When Kendrick Lamar played the Super Bowl halftime show in early February, there was a lot to take in fashion-wise: the custom Martine Rose jacket, the Nike Air DTs, the $68,000 diamond brooch. Despite those, everyone’s attention was down below, as Kenny swished across the stage in a pair of Celine women’s bootcut jeans. “Can’t believe Kendrick did all that in the most Hannah Montana lookin bootcut jeans I’ve seen in years,” wrote @gingahninjaa on X.

DSQUARED’S DIRTY 30

In fashion, we seem to celebrate some anniversary or another practically every week, so when Dsquared2’s 30th came around, Dan and Dean Caten made sure it was actually wild. The twins’ AW25 Obsessed2 show included but was not limited to: Doechii exploding out of an armoured tank to open the catwalk; Irina Shayk in a giant fur trapper; Tyson Beckford’s runway return; leather daddies, sexy cowboys and a new Vaquera collab; a motorcycle, rollerskating and Amelia Gray dressed as Cher; plus Dan and Dean getting arrested by cop Brigitte Nielsen AND a closing performance from Doechii and JT. Hats off to you, boys.

DEMNA’S DEFECTION

Of all the creative director appointments in the last couple of years – and there have been a lot – none was more shocking than Demna’s sudden move from Balenciaga to Kering stablemate Gucci. Rumours of who might be succeeding Sabato De Sarno had swirled for months, but Kering’s simultaneous announcement of Demna’s departure and defection took the fashion world by complete surprise, as the Georgian’s name had barely been mentioned as a possibility.

VEXIT

Again, by March, creative director manoeuvres weren’t anything new, but this particular one hit differently. After 27 years at the helm of the family firm, Donatella Versace announced she would no longer be creative director of Versace, instead transitioning to a brand ambassador role. Despite the rumours that preceded it, the announcement still gagged everyone – Donatella had been a fashion fixture for decades, and it was difficult to imagine a Versace without her at the top.

PRADACE

It might be post-Vexit, but Versace’s wild year wasn’t over yet. In April, the long-rumoured Prada takeover was officially underway, with the Prada Group buying Versace for a cool £1.04bn. Lighting up the fashion sphere with chatter, many wondered what the brand’s high-octane glamour might look like under Mrs Prada’s more conceptual roof, while others guessed this could be the start of an Italian conglomerate to rival LVMH. But despite the huge news, the Versace drama still wasn’t over…

THE LABUBU PANDEMIC

By late spring, we’d strayed so far from God’s light that the Labubu – a collectable toy on a keyring – had become a genuine fashion item, the final boss of taste by algorithm. After the bag charm craze of 2024, Labubus were almost perfectly primed to take over our feeds, despite being around since 2019. The less said about these ugly little freaks the better, but you can’t deny their enduring influence this year, loved by everyone from Rihanna and Dua Lipa to Marc Jacobs and Cher.

WHATEVER WAS WRONG WITH ALEXANDER SKARSGÅRD

Or maybe that should be, whatever was right with Alexander Skarsgård? Either way, when compiling this annual list, we’re often forced to use the word “wild” in the loosest sense humanly imaginable – but when it came to Mr Skarsgård, things got downright freaky. A halterneck shirt and tie with a leather pup accessory? Check. Saint Laurent’s thigh-skimming, black leather kinky boots? Yep. Dressed as a naughty little school boy on breakfast TV? Of course! Though Skarsgård isn’t new to a freaky fashion moment, this year the Swedish actor and stylist Harry Lambert took things to perverse new heights on the Pillion press tour.

JONATHAN BAILEY LETS THE DOGS OUT

Speaking of perverts, in June British actor Jonathan Bailey attended a London photocall for his movie Jurassic World: Rebirth, but was swiftly upstaged by his own feet. Wearing The Row’s £730 Dune sandals on his naked dogs, the moment quickly went viral, sparking discourse about toe etiquette on the red carpet, and ensuring the flip-flops would eventually become the hottest fashion item in the world. Put your feet up hen, you’ve done well.

THE DEVIL WEARS SPOILERS

When The Devil Wears Prada 2 began filming at the end of June, New York paparazzi ensured we all received a drip feed of pics from the very public sets. Because of this, every fashion publication in the world (including us) published them, causing the general public to bemoan that the movie had already been spoiled. Sorry guys! Thanks to all those annoying magazines (again, sorry about that), we already know about the film’s fake Met Gala, Emily Blunt’s bleach blonde makeover, a mysterious funeral, plus a long list of fashion cameos. Rest assured, we’ll still be seated.

SEEING VOUBLE

At the risk of Versace pun overkill, this year’s Venice Film Festival had us seeing vouble when new creative director Dario Vitale unveiled his first vision for the house on Julia Roberts. The actor’s mom jeans and oversized blazer were a bit of a red herring for the debut he would eventually present, but things got even weirder when Amanda Seyfried – who shares a stylist with Roberts – wore the exact same outfit in Venice two days later. Cue an internet meltdown, days of headlines and a successful opening gambit from Vitale.

DISRUPTIVE DEBUTS

SS26 was undoubtedly the season of the designer debut, making for one of the most talked-about fashion months in recent memory. Jonathan Anderson dropped his first Dior womenswear collection, Matthieu Blazy took us to outer space at Chanel, while Louise Trotter triumphed at Bottega. Elsewhere, some debuts proved a lot more disruptive than others – Duran Lantink’s controversial take on JPG gave models illusion genitalia, Glenn Martens pried mouths open with Margiela grills, while Miguel Castro Freitas hung a dress from some nipples at Mugler.

VEXIT 2

Remember that Versace drama we talked about earlier? It was back at the beginning of December when the label unceremoniously axed Vitale from his creative director role. The confounding news came as a shock, mostly due to the length of his tenure – just eight months – and the fact that his one and only collection was seen as a success. While we may never know what went on behind the scenes, only time will tell what else Mrs P has up her sleeve.

MARTY MELTDOWN

Closing out the year of wild fashion moments is, of course, the viral jacket promoting A24’s upcoming movie Marty Supreme. After celebrity sightings on Frank Ocean, Kid Cudi, the Jenners and Bill Nye, streetwear label Nahmias revealed its capsule collection with the film, and the jacket became the most coveted item of the year. Resellers are flogging them for thousands online, while pop-ups in LA, New York and London have attracted a police presence to control the crowds. The power of Timothée lives on.