Last month, when Jonathan Bailey arrived at a Jurassic World press junket with his dogs out, the world didn’t know how to feel. Some praised the actor for proudly continuing the flip-flop renaissance of 2025, where thong sandals have become the trend du jour for fashion-forward young men. Others derided his unprofessionalism, shocked that he would let his bare toes come that close to Scarlett Johansson. Even when the haters found out that the dogs in question were swaddled in £670 sandals from The Row, that still didn’t quell their distaste. Little did they know, though, that Bailey would catapult those flip-flops to the top of the pile, as they’ve just been named the hottest fashion item in the world.

The new revelation comes courtesy of Lyst, which has just published its quarterly Lyst Index for April-June 2025. Thanks to Bailey’s internet-breaking tootsies, The Row’s Dune sandals have topped the list of the hottest products in the world, followed by a plain tank top from Kim Kardashian’s Skims, some classic sprinter shorts from adidas, and Miu Miu’s faded suede loafers. In the accompanying report, Lyst identifies the current “positive TikTok buzz” as the reason for Skims’ high placing, as well as Harry Styles’ viral Glasto moment popularising the adidas sprinter shorts (which we caught on camera here.)

There’s a particularly heavy showing from shoes this quarter, with six out of ten of the hottest products coming from the footwear category, suggesting fashion isn’t done with its foot fetish just yet. As well as The Row’s flip-flops and Miu Miu’s loafers, Vibram’s FiveFinger V-Soul flats, some jelly shoes from Ancient Greek Sandals, Prada’s re-nylon trainers and Isabel Marant’s iconic wedged Bekett sneakers all make appearances, with demand for the latter up 630 per cent year on year. Rounding off the top ten is a maxi dress from Faithfull The Brand and a shell necklace from Juju Vera.

For the hottest brands, Miu Miu reclaims the top spot from Loewe, which falls to second place, while Saint Laurent, Prada and Coach fill out the rest of the top five. But achieving its highest Index placing since records began is The Row, which now lands firmly in the top ten at number six. It seems that Bailey letting the dogs out worked wonders for the Olsen twins’ wallets.

Scroll through the gallery above for the Q2 2025 Lyst Index in more detail