Fashion / First LookWatch Craig Green's lo-fi opulence unfurl on filmRevealing the intricate process behind the detail-heavy, printed patterns of the designer's AW14 collectionShareLink copied ✔️May 19, 2014FashionFirst LookTextSian DoldingPhotographyAmy GwatkinFilmAmy GwatkinFilmLuke FarleyFilmHelen Price Known for his DIY-driven prints and silhouettes, Craig Green's MAN AW14 collection didn't disappoint back in January. Layered, hand-printed skirts and washed-out, tapestry effects were a pared down, romantic switch-up from the tie-dye wooden sculptures of SS14. Watch below as Amy Gwatkin and Luke Farley's short film takes you on a whirlwind journey through the intricacies of hand-painting those designs in collaboration with Helen Price and read up on the inspirations behind the collection. Craig Green MAN AW14 Lookbook You're obviously very big on the DIY side of prints and textures hence the focus on hand-printed for this collection – would you consider this your signature now or can we expect something totally different next season? Craig Green: The hand-made style of the prints for the past two season have almost been a reaction to that craft element becoming so lost in recent years. Everything had become so digitalised and easily reproduced that we thought it important to react against that. There will always be a strong textile element to what we do, but not necessarily always in this way, it is important not to become repetitive. In terms of the dye you use, is it a trial and error process for you or do you always have a very clear shade in mind? Craig Green: We spend a lot time sampling – the technique, the colour, the tone and the end feel of the fabric etc. – sometimes months, in an attempt to get all the elements right. This is kind of natural when doing printing and dying by hand, it can so easily go wrong, so it takes a lot of pre-planning. You've mentioned that you like the risk factor to be present when you're designing – where does the shock/risk factor lie in this season for you? Craig Green: We don't make things to purposefully shock people. We feel for every designer it is important to always attempt to challenge, and I guess challenging is a risk a lot of the time. The extreme silhouette and the prints themselves were probably the main risk factor for AW14. Which artists did you look to for inspiration? You referenced a kind of tapestry look evoking Persian rugs – where did that spring from? Craig Green: We looked a lot at persian rugs, we knew that we wanted something that looked like a 'labour or love' or like it had been obsessively made and overworked. Also something that was very intricate and had a sense of opulence about it - I guess in the end we liked the fact that it was how textiles and prints used to be made - and seemed faraway from what anyone else is doing. Have you ever been tempted to move your shows to another city or is London still the most exciting place for you to be showing? You've mentioned in the past how the reaction to your SS14 collection wouldn't have caused such a stir if it had been in Paris…? Craig Green: I think its a very exciting time to be a part of London Menswear and LCM - it seems to have grown such pace and attention of the past few years. Although i think it would be exciting to also show in another city at some point. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MORE BurberryKate Moss, Little Simz, and more celebrate 170 years of BurberryIn pictures: David Luraschi captures model of the moment, Serkan Deniz GANNIGANNI is yearning for a dreamy summer – and so are we FILAFrom track to concrete: Fila reimagines sportswear in the city for AW26Behind the scenes at Zomer and La Watchparty’s AW26 runwayLove machine: When robot HMND Alpha met model Angelina KendallSaint Laurent AW26 paid tribute to the iconic Le Smoking jacketDior AW26: Jonathan Anderson invites us to his (lily) pad Hodakova AW26 wants us to take a long, hard look in the mirrorPerfection and chaos collided at Vaquera’s AW26 showAre you ready for the return of the ‘everyday tiara’?Meryll Rogge takes Marni: ‘I need to make sure I don’t fuck it up’Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy