Fashion / First LookWatch Craig Green's lo-fi opulence unfurl on filmRevealing the intricate process behind the detail-heavy, printed patterns of the designer's AW14 collectionShareLink copied ✔️May 19, 2014FashionFirst LookTextSian DoldingPhotographyAmy GwatkinFilmAmy GwatkinFilmLuke FarleyFilmHelen Price Known for his DIY-driven prints and silhouettes, Craig Green's MAN AW14 collection didn't disappoint back in January. Layered, hand-printed skirts and washed-out, tapestry effects were a pared down, romantic switch-up from the tie-dye wooden sculptures of SS14. Watch below as Amy Gwatkin and Luke Farley's short film takes you on a whirlwind journey through the intricacies of hand-painting those designs in collaboration with Helen Price and read up on the inspirations behind the collection. Craig Green MAN AW14 Lookbook You're obviously very big on the DIY side of prints and textures hence the focus on hand-printed for this collection – would you consider this your signature now or can we expect something totally different next season? Craig Green: The hand-made style of the prints for the past two season have almost been a reaction to that craft element becoming so lost in recent years. Everything had become so digitalised and easily reproduced that we thought it important to react against that. There will always be a strong textile element to what we do, but not necessarily always in this way, it is important not to become repetitive. In terms of the dye you use, is it a trial and error process for you or do you always have a very clear shade in mind? Craig Green: We spend a lot time sampling – the technique, the colour, the tone and the end feel of the fabric etc. – sometimes months, in an attempt to get all the elements right. This is kind of natural when doing printing and dying by hand, it can so easily go wrong, so it takes a lot of pre-planning. You've mentioned that you like the risk factor to be present when you're designing – where does the shock/risk factor lie in this season for you? Craig Green: We don't make things to purposefully shock people. We feel for every designer it is important to always attempt to challenge, and I guess challenging is a risk a lot of the time. The extreme silhouette and the prints themselves were probably the main risk factor for AW14. Which artists did you look to for inspiration? You referenced a kind of tapestry look evoking Persian rugs – where did that spring from? Craig Green: We looked a lot at persian rugs, we knew that we wanted something that looked like a 'labour or love' or like it had been obsessively made and overworked. Also something that was very intricate and had a sense of opulence about it - I guess in the end we liked the fact that it was how textiles and prints used to be made - and seemed faraway from what anyone else is doing. Have you ever been tempted to move your shows to another city or is London still the most exciting place for you to be showing? You've mentioned in the past how the reaction to your SS14 collection wouldn't have caused such a stir if it had been in Paris…? Craig Green: I think its a very exciting time to be a part of London Menswear and LCM - it seems to have grown such pace and attention of the past few years. Although i think it would be exciting to also show in another city at some point. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREDesigner Sofía Abadi is creating a hyper-femme world Oakley What Went Down at Oakley’s Field Gear Line Collection launch When exactly did the Coachella aesthetic become so soulless? Nike What went down at Nike Toma in AtlantaThe same, but different: All the celeb style from Coachella weekend twoMoncler is coming for summer with its line of little puffs Nike Nike’s ‘wild card’ Team Kits are already in actionThis Dutch designer’s ‘gay fantasy’ is full of farmers, pirates and sailors Nike Airmaxxing with singer-songwriter Simone RuthRosalía is my religion: Sacred street style from Lux Tour BarcelonaOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy