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Prada AW14Shot by Lea Colombo

Prada wants you!

The second Prada Journal invites writers to answer the question: “What are the signs of a changing world?”

From Prada’s ‘In the heart of the Multitude’ project which saw illustrations and murals cocoon the space at SS14, to the Otto Dix infused dosage of Bauhaus romanticism we saw stomp down the AW14 catwalk to the sound Kurt Weill’s compositions played by a live orchestra – Miuccia is renowned for her progressive, inquisitive spirit and her ability to imbue her collections with deeper meanings.

Today marks the call out for submissions for the 2014 Prada Journal literary prize in collaboration with Italian publisher Giangiacomo Feltrinelli Editore. Whilst this is only the second edition of the award designed to recognise emerging literary voices, it’s safe to say that Miuccia Prada is no stranger to the exploration of other art forms within her work.

Following last year’s focus on our world and everyday life, this year the Prada Journal entries will explore the transformation the world is undergoing today and how we can change tomorrow, asking the question: "What are the signs of a changing world? And what situations can we envision? Taking a good look at the details might give us the answer." The award continues to explore the visual universe we inhabit through the written word, inviting writers from around the globe to contribute their talent between now and June 11th. More details can be found on the Prada Journal website.