Last week, new platform MyBeautyBrand launched – read all about it here. To celebrate, we hosted a two day-event, a party and a pop-up shop, that saw beauty obsessives and the Dazed Beauty community descend on Soho to drink, be merry, and, most importantly, serve up make-up and hair looks that were out of this world. 

Among the crowd were the likes of model Gigi Hari, DJ Lagoon Femshayma, YouTube presenter and personality Miss Jason, MUA Mata Marielle, DJ Azadi.mp3, as well as a host of Central Saint Martins students. With cocktails provided courtesy of CÎROC Vodka and beer from Asahi Super Dry, guests could also enjoy the on-site make-up artists, who helped transform guests with newly launched MyBeautyBrand products. 

As always, our on-the-ground photographer Roxy Lee was there shooting all the make-up looks you might have missed. Head to the gallery above to view them and stay tuned for more from MyBeautyBrand coming soon.