Photography Roe Ethridge, fashion Robbie SpencerLife & Culture / NewsLife & Culture / NewsMove over iPad babies, Grimes is launching a range of AI-powered plush toysPreorder a Gabbo, Grem, or Grok now, for your own chance to live inside an episode of Black Mirror!ShareLink copied ✔️December 15, 2023December 15, 2023Text Thom Waite Grimes All the way back in 2019, Miley Cyrus starred in an episode of Black Mirror. Maybe you remember it. The storyline follows a pop star named Ashley O, whose likeness is distributed among her fans as a robotic, AI-powered doll, which goes rogue (naturally) when it realises that the singer is being imprisoned by her controlling aunt. Sound farfetched? Well, as of this week, we’re one step closer to the real thing. On December 14, Grimes reshared a post on X by the toy maker Curio, AKA the company “where toys come to life”. The musician has partnered with Curio, it turns out, to produce a range of AI-enabled plush characters. Three, to be precise: Gabbo, Grem, and Grok (not to be confused with Elon Musk’s “based” chatbot of the same name). Curio counts Grimes as an advisor, investor, and the voice of Grok – and, having chatted extensively with her own AI clone on X, she’s got all the credentials. In a video accompanying the announcement, she can be seen asking Grok how to make rocket ships, and laughing as it parodies Sméagol eating a sandwich. Elsewhere, she explains its appeal for her own three children, saying: “As a parent, I obviously don’t want my kids in front of screens, and I’m really busy, so we’ve created some AI toys.” No doubt there will be some knock-on effects of kids leaving their screens behind to chat with a cute, furry face of Shoggoth 24/7, but academics agree that it’s too early to tell whether they’ll change childhood for better or worse. That said, some have already warned against forming parasocial bonds with AI in other contexts. In a statement to the Washington Post, Sam Eaton, president and chief toy maker at Curio (who previously worked on the game platform-turned-metaverse hub Roblox) characterises his inventions as an inevitable offshoot of AI advancement. “Every [change] in technology unlocks new forms of entertainment,” he says. “It’s a different level of immersion for playtime.” Want to get your hands on a little Grok, Grem, or Gabbo ASAP? Well, luckily for you, all three are already available to preorder for $99, courtesy of a limited beta that ends December 17. Just don’t blame us if there’s a faulty connection and they go M3GAN mode. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingNike celebrates the culture of U.S. soccerAs the world’s biggest soccer moment approaches, Nike’s new Express Collection celebrates U.S. Soccer while continuing its legacy of investing in the culture of the gameFashionArt & PhotographyThis new book celebrates the eroticism of photobooths PumaLife & CultureMeet freestyle footballer Janella HernandezReplitLife & CultureJoin Spike Jonze, Reshma Saujani and more at vibeconBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaFilm & TV9 great films you can watch on YouTube for freeFashionThe vintage gay erotica at the heart of JW Anderson’s PrideArt & PhotographyThese photos capture moments of beauty and surprise in Mexico CityMusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy