Welcome to post-capitalism, where 16-year-olds, grassroots organisations, and Pornhub are making more moves to save the environment than our own government. That’s right, after working on saving the bees with its Beesexual campaign and launching a ‘wankband’ wearable tech device that converts your dirty habits into sustainable energy, Pornhub has launched its “Dirtiest Porn Ever” campaign, a video starring amateur pornstar couple Leolulu engaging in some X-rated action on one of the world’s dirtiest beaches. 

Each view on the video will result in a donation to Ocean Polymers, a non-profit that specialises in solutions to collect and process plastic waste from the world’s oceans. And given that the site has an average of 40 million horny visitors per day, we can expect results. 

“We’re dirty here at Pornhub, but that doesn’t mean our beaches need to be,” said Corey Price, vice president of Pornhub. “Ocean pollution has grown to become one of the most significant global issues of our lifetime, and it's only getting worse. That's why it’s imperative that we use our platform to raise awareness and inspire change – not just for the time being but for generations to come.”

If eco-porn’s not really your thing, Pornhub has also created a corresponding website that advises viewers on how to stop single-use plastics from ending up in the ocean. 

So, Pornhub for president?