Creativity often arrives in quiet ways. Not in sudden bursts, but through long exposure to the outdoors, where a kind of stillness allows ideas to unfold at their own pace. There’s something about the coast that opens up that kind of space. Stone Island’s Marina collection seems to understand this atmosphere instinctively, offering pieces that are built to last, but not in a way that demands attention.

Since its founding in Italy in 1982, Stone Island has pursued a vision rooted in material research and function, designing clothes that are less about trend and more about technology and intention. Over the years, that attention to process turned into a kind of language, one that found a home within British culture – most visibly in the 1990s, when Oasis wore it without pretence and made it part of the everyday image of resistance, pride and belonging. 

For this season’s Marina edit, produced by Dazed, the brand returns to the coast, choosing different locations along the coast near the Isle of Thanet as a backdrop. The imagery was shot by photographer Louis Flashman, who captures the collection with a calm, almost geometric lens, using negative space and muted tones to let the garments breathe. The story was also styled by Guy Miller, who helped bring the garments into the landscape rather than staging them against it.

The Marina collection itself takes inspiration from the machinery and design language of submarine factories, blending technical fabrics with sculptural designs that transition seamlessly from city to sea. A wool and polyester fleece half-zip is mesh-lined and hides a hood beneath its high collar, while a three-layer PERTEX Shield anorak delivers full wind and rain protection without feeling overly technical. Elsewhere, there is a down puffer cinched at the waist with a metal buckle, a subtle nod to utility safety gear and a knit jacket is bonded with coated wool.

Set against the English coastline, the pieces are brought to life by the sea walls, promenades and reflect back the tones of weathered concrete and bleached signage. Stone Island’s Marina collection exists in that space with a deep-rooted history where utility meets mood and design is felt before it is fully seen.

Head here to shop the new collection.