Photography Yu FujiwaraFashionFeatureFashion / FeatureParis street style has entered its incognito eraPretending to not want your picture taken is the new having your picture takenShareLink copied ✔️August 12, 2024August 12, 2024TextElliot HostePhotographyYu FujiwaraMore Paris street style SS25 There’s something quite chic about not wanting to be seen. While most fashion show attendees will peacock outside the venue in hopes of being snapped, this season in Paris many took the opposite approach, their casual unconcern acting as fashion catnip for photographer and longtime Dazed contributor Yu Fujiwara. Baseball caps, bucket hats and shaggy fur trappers all came firmly pulled over eyes, while one crimson-taloned smoker perched on the curb with half their face covered with a veil. Dark sunglasses partially concealed faces, while others went the whole hog, patchwork ski masks and slashed face coverings completely shrouding their identities. One person took things very literally, too, with a ‘No Pictures’ slogan tee and an entire scarf wrapped around his face. But though the majority of showgoers didn’t actually hide their faces, a lot of people still dressed in the spirit of disguise. The abundance of all-black looks communicated a stern seriousness, as guests scrolled their phones patiently outside shows. One person was completely hidden by a flowing black cape, only identifiable by their gilded crown and gold-toe Schiaparelli boots, while others wore black bombers, turtlenecks and wide-leg pantaloons. Elsewhere, huge, slouchy silhouettes said ‘don’t look at me’ and ‘look at me’ all at the same time, and others slapped on big pairs of headphones as they stormed down the street. It seems that, this summer in Paris, pretending you don’t want your picture taken is the hottest trend of the season. Scroll through the gallery above to see all the incognito looks Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBella Hadid resurrects Saint Laurent’s iconic 00s It-bagThe coolest girls you know are still wearing vintage to the gymYour AW26 menswear and Haute Couture cheat sheet is hereJeremy Allen White and Pusha T hit the road in new Louis Vuitton campaignNasty with a Pucci outfit: Which historical baddie had the nastiest Pucci?Inside the addictive world of livestream fashion auctionsCamgirls and ‘neo-sluts’: Feral fashion on the global dancefloorBrigitte Bardot: Remembering the late icon’s everlasting styleA look back on 2025 in Dazed fashion editorialsMaison Kébé: The Senegalese brand taking African craft worldwideRevisiting the most-read fashion stories on Dazed in 2025Meet the Irish designer illuminating Zara Larsson’s Midnight Sun era