Photography Yu FujiwaraFashion / FeatureFashion / FeatureParis street style has entered its incognito eraPretending to not want your picture taken is the new having your picture takenShareLink copied ✔️August 12, 2024August 12, 2024Text Elliot Hoste Photography Yu Fujiwara More Paris street style SS25 There’s something quite chic about not wanting to be seen. While most fashion show attendees will peacock outside the venue in hopes of being snapped, this season in Paris many took the opposite approach, their casual unconcern acting as fashion catnip for photographer and longtime Dazed contributor Yu Fujiwara. Baseball caps, bucket hats and shaggy fur trappers all came firmly pulled over eyes, while one crimson-taloned smoker perched on the curb with half their face covered with a veil. Dark sunglasses partially concealed faces, while others went the whole hog, patchwork ski masks and slashed face coverings completely shrouding their identities. One person took things very literally, too, with a ‘No Pictures’ slogan tee and an entire scarf wrapped around his face. But though the majority of showgoers didn’t actually hide their faces, a lot of people still dressed in the spirit of disguise. The abundance of all-black looks communicated a stern seriousness, as guests scrolled their phones patiently outside shows. One person was completely hidden by a flowing black cape, only identifiable by their gilded crown and gold-toe Schiaparelli boots, while others wore black bombers, turtlenecks and wide-leg pantaloons. Elsewhere, huge, slouchy silhouettes said ‘don’t look at me’ and ‘look at me’ all at the same time, and others slapped on big pairs of headphones as they stormed down the street. It seems that, this summer in Paris, pretending you don’t want your picture taken is the hottest trend of the season. Scroll through the gallery above to see all the incognito looks Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingWhy can’t we get enough of botched beauty procedures?From Botched to TikTok doctors dissecting plastic surgery gone wrong, beauty fuck-ups have become a mainstream form of entertainment – but what does that say about us?BeautyArt & PhotographyThese candid photos capture the fleeting moments that slip our memory PumaLife & CultureMeet freestyle footballer Janella HernandezBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaArt & PhotographyCamille Vivier’s fierce, fantastical photographs of the female formReplitLife & CultureJoin Spike Jonze, Reshma Saujani and more at vibeconFilm & TV7 sultry films to watch during a heatwaveHEYDUDEFashionHEYDUDE wants you to be outside this summerMusicThe 5 best tracks from June 2026Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy