Photography Yu FujiwaraFashion / FeatureFashion / FeatureParis street style has entered its incognito eraPretending to not want your picture taken is the new having your picture takenShareLink copied ✔️August 12, 2024August 12, 2024TextElliot HostePhotographyYu FujiwaraMore Paris street style SS25 There’s something quite chic about not wanting to be seen. While most fashion show attendees will peacock outside the venue in hopes of being snapped, this season in Paris many took the opposite approach, their casual unconcern acting as fashion catnip for photographer and longtime Dazed contributor Yu Fujiwara. Baseball caps, bucket hats and shaggy fur trappers all came firmly pulled over eyes, while one crimson-taloned smoker perched on the curb with half their face covered with a veil. Dark sunglasses partially concealed faces, while others went the whole hog, patchwork ski masks and slashed face coverings completely shrouding their identities. One person took things very literally, too, with a ‘No Pictures’ slogan tee and an entire scarf wrapped around his face. But though the majority of showgoers didn’t actually hide their faces, a lot of people still dressed in the spirit of disguise. The abundance of all-black looks communicated a stern seriousness, as guests scrolled their phones patiently outside shows. One person was completely hidden by a flowing black cape, only identifiable by their gilded crown and gold-toe Schiaparelli boots, while others wore black bombers, turtlenecks and wide-leg pantaloons. Elsewhere, huge, slouchy silhouettes said ‘don’t look at me’ and ‘look at me’ all at the same time, and others slapped on big pairs of headphones as they stormed down the street. It seems that, this summer in Paris, pretending you don’t want your picture taken is the hottest trend of the season. Scroll through the gallery above to see all the incognito looks Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREDior AW26: Jonathan Anderson invites us to his (lily) pad Hodakova AW26 wants us to take a long, hard look in the mirror Antonio MarrasAntonio Marras wants us to stop and smell the roses for AW26Perfection and chaos collided at Vaquera’s AW26 showAre you ready for the return of the ‘everyday tiara’? GucciEsDeeKid, Fakemink and more shut down Gucci’s AW26 afterpartyMeryll Rogge takes Marni: ‘I need to make sure I don’t fuck it up’ Bottega VenetaLouise Trotter finds sensuality in structure for Bottega Veneta AW26Milan Fashion Week AW26: All the best moments you might’ve missedAll aboard! Ferragamo goes nautical for AW26Brit Awards 2026: The best dressed stars on the red carpetMoschino turned its AW26 runway into a reality showEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy