From castle ruins to gothic calligraphy, medieval aesthetics are rife in tattoo culture. But far from cosplay, this return to the dark ages signals something deeper
Aug 12, 2025
As viral toys with large, hypnotic eyes bring out our nurturing instincts and personalising your Labubu becomes the norm, the charm trend is now cannibalising
Jul 18, 2025
From terminally online nihilism to emotional attachment, what makes someone want a brand logo tattooed on their body?
Jul 10, 2025
Justin has a new stylist. Billie is dressing like Biggie. Lil Timmy Tim has returned. Buckle up, white boys: are you ready to get quirked?
Apr 03, 2025
Hair tinsel is everywhere right now – on the streets of New York, on our screens and in our 2010s, Tumblr-fuelled dreams
Feb 18, 2025
Traditionally practiced in countries including Japan and Vietnam, teeth blackening is experiencing a renaissance thanks to artists like Sailorr, Molly Santana and Qui Yasuka
Feb 12, 2025
An obsession with cherry perfumes is underway, but what does it reveal about our shifting desires and nostalgic yearnings?
Dec 17, 2024
From ‘softmaxxing’ and ‘sleepmaxxing’ to ‘smellmaxxing’ and even ‘potassiummaxxing’, one suffix has mogged them all in 2024. Could we finally be maxxing out?
Dec 11, 2024
The beauty influencer spends hours combing through ingredient lists to find dupes that are better than the originals
Dec 06, 2024
From Utah curls to the rise of no-make-up make-up and tattoo removal, 2024’s biggest beauty trends may have conservative roots
Nov 25, 2024
Are Amy Spalding’s rings 2024’s answer to gay semiotics?
Nov 22, 2024
From boots to thong heels, here's how to take your best (inclined) walk into the world of wedges
Nov 12, 2024
Devil horns! Frankenstein silhouettes! Severed limbs! Michèle Lamy! Get your Halloween inspo here
Oct 16, 2024
Yu Fujiwara captured creepy crawlies, big cat hides, and a vast collection of teddy bears at this season’s London Fashion Week
Oct 09, 2024
Pretending to not want your picture taken is the new having your picture taken
Aug 12, 2024