Photography Zeinab BatchelorFashion / What Went DownFashion / What Went DownWhat went down at Burberry and Dazed’s joyous Whitby Street takeoverFrom partying, to industry talks, to getting a fresh haircut, the pre-Pride Dazed x Burberry event was one to rememberShareLink copied ✔️ In Partnership with Burberry FilmJune 27, 2022June 27, 2022TextDazed DigitalDazed x Burberry Whitby Street takeover There aren’t many places you can go to get a fresh haircut, access a curated pop-up library, learn to make floral sculptures, and get advice from creative industry leaders, all in one fell swoop. Over this weekend, though, Dazed and Burberry provided just that, taking over London’s Whitby Street for a three-day tribute to creativity and community. If you didn’t manage to make it over to Shoreditch yourself, then here’s everything you need to know about what went down. A BLOWOUT PARTY USHERED IN THE WEEKEND Spanning three days – from Friday June 24 to Sunday June 26 – the Dazed x Burberry takeover kicked off with an extravagant party. And what a party. The Sarah Asmail-designed space was transformed into an intimate club, fitted out with tiered stages and floor-to-ceiling birch brown drapes (courtesy of Burberry, obviously), while the dancefloor was filled with some of London’s most talented up-and-coming creatives, including Chet Lo, Conner Ives, Deba Hekmat, Harry Freegard, Michaela Stark, BackRoad Gee, and many more. THE VENUE ITSELF WAS A WORK OF ART While partygoers walked around wearing more nova check than a Y2K celeb getting snapped by paparazzi, they could simultaneously take in a large-scale, multilayered Pride mural on the corner of Whitby Street and Chance Street, painted by the artist Jota Mombaça and featuring words by the poet Kai-Isaiah Jamal. THERE WERE BOOKS, AND FRESH CUTS… Photography Zeinab Batchelor The takeover wasn’t all about partying and drinking cocktails (thanks CÎROC!). Various events dotted around the Whitby Street venue included screen printing, film screenings, floral sculpture sessions led by Cereus Nights founder and artist William Farr, and a pop-up salon run by Nat the Barber. Elsewhere, the trans+ modelling agency WIMP provided a movement therapy workshop, and top braider and CEO of Keash London Taiba Akhuetie gave tutorials on taming your hair or taking it up a level. AND TIPS ON COMING UP AS A CREATIVE Photography Courtney Nathan Phillip For the next generation of budding creatives, meanwhile, Dazed and Burberry hosted tips and advice on how to break out. Alongside career-based “sofa sessions”, Prim’s K Bailey Obazee and Ollie Olanipekun from Flock Together ran a curated library and talk on collecting and curating, while director and journalist Fenn O’Meally answered questions on working in the industry. On Sunday, Dazed’s Izzy Farmiloe also presented Me, Myself & My Avatar, discussing the impact of the metaverse on visual identity with Burberry’s global vice president of channel innovation Rachel Waller, and Dazed content editor Vanessa Hsieh and friends. THE MUSIC NEVER STOPPED Photography Zeinab Batchelor Friday evening featured several DJ sets from special guests – the likes of Skinny Macho, James Massiah, Jordss, and Hasani – to get partygoers in the mood for the weekend. Throughout the rest of the takeover, we were treated to performances by the likes of Prestige Pak, who brought the club to Whitby Street. At the end of the weekend, the takeover closed with an iconic DJ set-slash-performance by PDA co-founder and Dazed casting director Mischa Mafia, alongside friend and musician Hasani. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MORELuca Magliano’s AW26 inspirations: ‘Who doesn’t love gay porn?’Grammy’s 2026 best looks: Schiaparelli is the big winnerStreet style AW26: The loudest looks from Paris Fashion Week men’sThis New York designer knows that right now, survival is rebellionAdanolaWhat went down at Lila Moss’ intimate Adanola dinner in London The Moment premiere: Charli xcx officially canonises the Brat eraMargot Robbie is living for the drama on the Wuthering Heights press tourPieter Mulier is leaving Alaïa Roger VivierWhat went down at an intimate Roger Vivier book launch in ParisIn pictures: Latex and leather at Sextou’s first Parisian raveThe penis dress has fashion in a chokeholdAdanolaLila Moss fronts Adanola’s latest spring 2026 campaignEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy