Courtesy of CelineFashion / NewsFashion / NewsPhoebe Philo is back!The era-defining, cult designer has announced the launch of her own namesake brandShareLink copied ✔️July 12, 2021July 12, 2021TextDaniel Rodgers Having spent the past three years stowed away in her North London home, swerving speculations of possible creative directorships at Chanel, Burberry, and Alaïa, Phoebe Philo has announced that she will be making a return to fashion with her own brand – Phoebe Philo. “Being in my studio and making once again has been both exciting and incredibly fulfilling,” Philo said in a statement. “I am very much looking forward to being back in touch with my audience and people everywhere. To be independent, to govern and experiment on my own terms is hugely significant to me.” Philo’s new venture is minority backed by LVMH, the conglomerate with whom the designer has shared a successful relationship, having transformed both Chloé and Céline into must-have labels. “We have known her and appreciated her for a long time. Phoebe contributed to the success of the group through her magnificent creations over several years. With this in mind, I am very happy to partner with Phoebe on her entrepreneurial adventure and wish her great success,” Bernard Arnault said, describing the designer as “one of the most talented of our time”. In 2017, however, Philo suddenly left her post at LVMH’s Céline stalwart, and very little has been seen of her since. Though the designer took a similar break after Chloé, it was her time at Céline which anointed Philo with cult cachet. There, she procured a sisterhood of sloping silhouettes, oversized cashmere, and quirky accessories, enveloping women in a quiet cultural cognisance, away from all of fashion’s razzle dazzle. It was Philo who put Joan Didion front and centre of an advertising campaign, remember. And while she has only been out of the spotlight for a few years, her distinct handwriting can be read across plenty of today’s collections, from Daniel Lee’s Bottega Veneta to Peter Do (both of whom worked under Philo at Céline). The characteristically aloof designer has left details scant for now, though she has promised to share more on the brand come January 2022. What we do know, however, is that Phoebe Philo will be “rooted in exceptional quality and design,” – fashion shorthand for extremely expensive – which has surely got The Row girls quaking. Whether at Chloé or Céline, so many women flocked to Philo’s collections as if they were some kind of sartorial therapist’s chair. It's just, this time around, Phoebe Philo is set on soothing the versions of ourselves that we have perhaps not yet even encountered. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBehind the scenes at Zomer and La Watchparty’s AW26 runwayLove machine: When robot HMND Alpha met model Angelina Kendall GucciEsDeeKid, Fakemink and more shut down Gucci’s AW26 afterpartySaint Laurent AW26 paid tribute to the iconic Le Smoking jacketDior AW26: Jonathan Anderson invites us to his (lily) pad fakemink: ‘I’m the Eminem of the UK underground’Hodakova AW26 wants us to take a long, hard look in the mirrorPerfection and chaos collided at Vaquera’s AW26 showAre you ready for the return of the ‘everyday tiara’?Meryll Rogge takes Marni: ‘I need to make sure I don’t fuck it up’ Bottega VenetaLouise Trotter finds sensuality in structure for Bottega Veneta AW26Milan Fashion Week AW26: All the best moments you might’ve missedEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy