A few weeks after boosting our serotonin levels when he introduced his tiny puppy Toutou to the world, Jacquemus is back to do the same with his latest campaign.
Enlisting 00s runway legend Laetitia Casta to star in the stripped-back series, the Paris-based designer dishes out a heady dose of nostalgia – with the model seen playing with an old-school games console, making a call on a Nokia cellphone, and driving a Pepto Bismol pink car with Toutou in the passenger seat (those little ears – we cannot).
The pièce de résistance, however, comes in the form of a Jacquemus-ified vending machine. Devoid of the usual overpriced Wotsits, Starburst, and bottles of Pepsi Max, in their place are a selection of the designer’s bags – from the tiny Chiquito to the new Bambino, its shelves are filled with a candy-coloured rainbow of his most covetable styles. The only question is: anyone got any change?
Check out the full L’Année 97 campaign in the gallery above.