This field will be mandatoryFashion / NewsFashion / NewsKanye West files to trademark the phrase ‘West Day Ever’The phrase was first used to announce his Yeezy Gap partnershipShareLink copied ✔️July 7, 2020July 7, 2020TextDazed Digital Kanye West has filed the trademark for the phrase “West Day Ever”, TMZ reports. The paperwork for the trademark was filed on the same day that Kanye first used the phrase, when he announced his 10-year Gap/Yeezy partnership with the hashtag #WESTDAYEVER. He’s since used the hashtag to promote the release of new shoes and new music. The trademark does not make clear what, specifically, this goofy phrase will be used for, but it does state that it will be regulated to clothing and shoes. If approved, the phrase can be used to produce more than 100 different styles of apparel bearing the words. Either way, Kanye has filed more paperwork regarding this phrase than he has for his presidential bid. Despite having publicly announced his bid to run in the 2020 election, he’s not filed any of the relevant paperwork with the Federal Election Commission that will allow him to actually be on the ballot. Kanye West recently released a new track, “Wash Us in the Blood”, reportedly the lead single from his next album. Listen to that below. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMeet the buzzy CSM grad who’s already dressing EsDeeKid‘Gringo is a state of mind’: Inside the fashion brand built on AfrofuturismBACARDÍIn pictures: Manchester’s electrifying, multigenerational party spiritQueer history meets EsDeeKid at Prototypes AW26 Reebok What Went Down at Dazed and Reebok’s Classics Club NYFW partyFurry fashion? Why everyone wants to be a werewolf nowLEBLANCSTUDIOS wants to unleash your inner dork The North FaceThe North Face joins forces with Loyle Carner for Red Box LiveIs NYFW dying? These indie designers don’t seem to think soSalomonWatch a mini documentary about the inner workings of SalomonMarie Antoinette was reborn at Sandy Liang’s AW26 showIn pictures: Party girl glamour at Area AW26Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy