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Frank Ocean Prada SS20 campaign
Courtesy of Prada

Frank Ocean is the new face of Prada

Like, actually screaming rn

Frank Ocean – light of our lives, fire of our loins – has been revealed as the latest face of none other than Prada, appearing in the legendary Italian label’s SS20 campaign which dropped today.

Captured in both black and white and glorious technicolour by photographer David Sims, one image features Ocean standing in a parquet-floored apartment wearing a long tailored coat, an oversized shirt, a pair of cropped camel trousers, and a slim bolo tie not dissimilar to the one he famously wore to the Met Gala earlier this year.

The other sees him in a black roll-neck sweater, as he stares pensively off into the distance – because if you’re not staring pensively off into the distance when you’re wearing a black roll-neck sweater, you’re doing it wrong.

In turn, the Prada logo has been repurposed this season, turned into an acronym which Ocean puts his own words to: “Programming Rhythms And Dancing Again” are the ones he chooses. These come from ‘abstract ideas, thoughts, and notions’, according to the press release issued by the label.

Also featured in the new campaign are actor Austin Butler and director Nicolas Winding Refn, and they look great, they really do. But we’ll be honest: for us, it’s all about Frank.