The 2025 archetype gift guide: The Whimsical Ingénue

The girls have been channelling their inner whimsy this year. In an attempt to return to the “childlike wonder” we all once had, falling back into wholesome activities was a grounding practice for thousands attempting to be more whimsical in 2025. Think DIY bag charms, heartfelt handwritten notes, and crocheted hats. Everything feels intentional to the whimsical ingénue: from their morning tea ritual, to the lunch at the vegan place their friend runs in Bow. Every gift they give feels like it has been months in the making – so here’s how you can return the favour.