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Prada adidas collaboration
via Instagram (@prada)

Prada and adidas drop the first images of their collab

After teasing the partnership earlier this month, the brands offered a first-look at the collection via Instagram today

From the moment the first whispers of a collaboration between adidas and Prada started circulating a few months ago, fashion fans sat on tenterhooks waiting for it to be confimed. In early November, both labels finally posted an official announcement to their Instagram accounts, but at that point the only thing on show was a classic Prada carrier bag with two adidas shoeboxes peeking out of it.

This morning, we finally got a look at what the collab actually entails, with both of the fashion giants debuting two of the products to their millions of followers via Instagram. In a post which comprised a still image and a short video, the collection sees a pair of classic adidas Superstars embossed with the Prada logo, as well as a dual-branded, 70s-style bowling bag rendered in sleek white leather.

Both items reflect a fusion of the key characteristics of the two iconic brands, and show that sportswear’s foray into the world of luxury fashion is going absolutely nowhere for the 2020s. 

The drop is planned for December 4 2019 when the pieces will be available to buy online on the adidas and Prada websites, as well as in selected Prada stores – but given only 700 of each style has been made, good luck getting your hands on them.