Photography Zoe Natale Manella, styling Andra-Amelia BuhaiFashion / FeatureFashion / FeatureBenetton has revived its iconic 70s denim line Jean’s WestAfter a decade out in the wilderness, the Far West-inspired collection is back on shelves for SpringShareLink copied ✔️March 17, 2026March 17, 2026Text Elliot Hoste Photography Zoe Natale Mannella Styling Andra-Amelia Buhai Benetton’s Jean’s West line was founded over half a century ago, in 1974, when the brand itself was only nine years old. Ponzano Veneto, the Italian town where Benetton was founded may be over 6,000 miles away from the US west coast, but the Jean’s West line was created to bring the two together, merging Italian craftsmanship with the brawny aesthetic of the American Far West. The line may have been discontinued in 2013, but it’s just made a comeback, with the Italian retailer relaunching the line for today’s fashion fans. “Merging timeless tradition with a contemporary vision, Benetton Group re-launches Jean’s West, a collection that draws on the mythology of the Far West and reshapes it with refreshed silhouettes, authentic details and materials that tell timeless stories,” said the brand in a statement. Coming in a variety of different washes to mimic five to ten years of aging, the icon of 70s style has been updated for a modern audience, and even adds more garments like shirts and outerwear to the mix too. Check out some pieces from the new collection in these exclusive images, and head to here to shop the entire Jean’s West line Jean’s West by BenettonPhotography Zoe Natale Manella, styling Andra-Amelia BuhaiEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingThe 5 best songs from Drake’s new albums (plural) We listened to all two hours and 40 minutes of Iceman, Habibti and Maid Of Honour, so you don’t have toMusicLife & CultureIs veganism a privilege? Maison Margiela FragrancesEventWhat went down at Maison Margiela’s ‘The Scentsorium Collection’ launchArts+CultureHow Prince almost ended up in The Fifth ElementFashionWhy is Americana everywhere right now?BeautyNude awakening: Meet the young people embracing naturismLife & CultureThere is nothing more romantic than friendshipBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaArt & PhotographySex, Clubs, Dissent: This photo book presents a history of queer nightlifeEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy