Branded condoms aren’t a completely new thing in the fashion world: in 2017 we had the bootleg Off-White “SAFE” condoms and a collab between Alexander Wang and Trojan condoms to promote safe sex (and yes, the slogan was “#ProtectYourWang”). More recently, Vetements brought condoms back as the invite for its SS20 show.

That hasn’t stopped Saint Laurent from slapping its name on its own (gold) foil wrapper, though. A new condom was revealed by the label yesterday, though it’s only going to be available at the new Parisian concept store, Rive Droite.

Along with the condom comes a suitably raunchy campaign – ”The Love Affair” – shot by Juergen Teller, featuring Anja Rubik and (a completely naked) David Alexander Finn, which creative director Anthony Vaccarello shared on Instagram. 

At €2, is this a piece of (not completely pointless) fashion paraphernalia worth travelling to Paris for, though? To impress a fashionable date? For special occasions? Whatever floats your boat, I guess.