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Kirin Peggy Gou clothing collection SS20
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Peggy Gou on her latest Kirin collection and thinking a mile a minute

The international DJ and producer debuted her new line at Browns during LFW, and it’s very, very gou-d (sorry)

“My therapist once told me, Peggy, you need to let your brain rest because I am always like what about this, what about that?” International DJ, producer and Dazed 100-er Peggy Gou has just landed in London ahead of the launch of her latest Kirin collection, and is explaining how her brain works. Seemingly, it’s a mile a minute. “I need to just drink a chamomile tea or something, but I just have so many ideas,” she continues. 

Dropping at Browns East this weekend, which threw a party that saw Gou herself get behind the decks, the new collection follows on from her first offering, which landed in the midst of Paris Fashion Week back in February. Named after the Korean word for giraffe, Kirin reflects Gou’s idiosyncratic personal style and has a distinctly streetwear influence at its heart. 

This time around, boxy shirts and pyjama trousers are emblazoned with cartoon-like gun motifs, sexy, skin-tight racer back dresses are offset with neon piping, and vinyl trousers and trench coats are presented in vivid shades of red (a Gou staple, the bucket hat, is also on the agenda). It’s pieces bearing a print depicting the mythical Korean creature, the haetae, that she singles out as one of her favourites though: “It’s very unique and mysterious, and it’s not something that a lot of people are aware of. It’s this weird animal that doesn’t exist, but it also represents my country and traditional Korea.” 

The launch of Kirin earlier this year was a long-held dream made real. As a self-confessed ‘fashion kid’, much of her teenage years were spent shopping for unique vintage items at a second-hand store in her hometown. When she turned 19, she headed to London to study fashion, but it wasn’t to be. “I loved clothes so much I thought I could make my own, but I realised I wasn’t good at it. Then I decided I wanted to be a stylist but I realised I wasn’t good at that either!” she laughs. 

With music at the heart of her collections, inspiration, Gou explains strikes anywhere and everywhere. “I’ll go into a record store and see something, and listening to other people’s music inspires me too.” Among those people are the likes of Björk, Beyoncé, and Q-Tip, who she says she’d love to see wearing the collection, “as well as the new gen, like Anderson .Paak.” 

Now, with a second Kirin offering under her belt, Gou’s mind is racing towards the next project (whatever her therapist might think of that). Next up? Homeware apparently. “I really want to work with someone who does rave art, and I am also very interested in collaborating with someone who makes, like, home objects. I am so into interiors these days!” Could Kirin Home be on the cards? Watch this space.