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Paco Rabanne – Pacollection perfume maxim magnus
Paco Rabanne – PacollectionPhotography Dexter Lander

Six young creatives celebrate Paco Rabanne’s new perfume collection

We invited Maxim Magnus, Rhea Dillon, Sasha Trautvein, Fenn O’Meally, Brent Faiyaz, and Chen Xue to explore the Pacollection range of fragrances

Earlier this year, Paco Rabanne released its first fragrance collection under the direction of Julien Dossena. Named Pacollection, the range of six perfumes explores the personal nature of scent through unique character archetypes: Fabulous Me, Genius Me, Dangerous Me, Erotic Me, Strong Me and Crazy Me, all contained in unusually squishy metallic bottles. “They all have a freedom about them,” Dossena told Dazed Beauty

To celebrate the new range, we invited a group of free-spirited talents – Maxim Magnus, Sasha Trautvein, Fenn O’Meally, Brent Faiyaz, Chen Xue and Rhea Dillon – on a shoot with Dexter Lander to explore the ‘Fabulous’, ‘Genius’, ‘Dangerous, ‘Erotic’, ‘Strong’ and ‘Crazy’ sides to their personalities.

Styled by Gary David Moore in Paco Rabanne AW19 (we definitely have our eye on musician Brent Faiyaz’ red snake-print jacket and model Chen Xue’s gold slip-dress), each was also asked to play Dazed’s version of ice-breaking party game ‘Never Have I Ever’ using the metallic Pacollection perfume bottles as props. 

During the shoot we learned that model and presenter Fenn O’Meally has been skinny dipping and been caught cheating – “at least at family games night”, she added, and that Faiyaz has kissed a stranger but never managed to kick a bad habit. Relatable. 

With the ‘Never Have I Ever’ videos up on our Instagram stories today, (here!), and you can take a look at the full set of images in the gallery above.