Pin It
© Stef Mitchell 02
Photography Stef Mitchell

Pacollection is the first Paco Rabanne scent collection from Julien Dossena


TextNellie Eden

We speak to the creative director to find out more about the innovative new fragrances

Paco Rabanne has launched its first ever fragrance collection: Pacollection – a six-piece range that looks to cater to all aspects of your personality. With past scent 1 Million, launched in 2008, becoming the best-selling fragrance of all time the bar was set high. But under the watchful eye of Creative Director Julien Dossena, this new collection has not disappointed.

Like miniature Jeff Koons for your bathroom, the metallic bottles are deceptively featherweight, squishable and unbreakable (a synchronic nod to the brand’s iconic chainmail tops and use of industrial materials). What’s inside is even more surprising: wasabi, mimosa and a whole host of other bizarre ingredients.

Each of the scents calls out different character types: Fabulous Me, Genius Me, Dangerous Me, Erotic Me, Strong Me and Crazy Me. “I had a lot of freedom with this project,” Dossena tells Dazed Beauty. “I tried to let go and be genuine, and what we’ve developed is actually quite disruptive. Some of the ingredients are things you’d find in a drink, like wasabi and mimosa. This bottle is made to be thrown into a suitcase or on a bed. I was trying to achieve a balance between developing something with a softness and also between creating a beautiful design to be displayed in your bathroom. Something in between pop and minimal, austerity and opulence, sensuality and architecture, avant-garde and joy. That’s the Paco mindset.”

Fronting the campaign is a host of diverse young creatives from across the globe, many of whom the house has been quietly dressing for a few seasons now: dancer and model Alton Mason, skater Evan Mock, DJ Bambounou, Korean model Hyunji Shin, singer Kelela and actress Dree Hemingway. “In traditional fragrance advertising, marketing, communication, it’s usually a huge celebrity fronting the campaign and we’re expected to perform some kind of idol-worship,” says Bastien Daguzan, CEO of Paco Rabanne Fashion. “That’s not to say some of these people we’ve worked with on Pacollection aren't famous or notable but they’re real people, they’re not just muses, they’re radicals, creatives and artists.”

Dossena has a very personal relationship with all the members of the cast and recalls the shoot day as filled with laughter. “We wanted to find the people I love who I always work with. I go and watch DJ Bambounou play in Paris all the time. Evan Mock. I loved his hair colour– I found him on Instagram and he’s such an elegant skater.”

Of course, Dree Hemingway, previously the face of Lady Million is part of the new collective. “We wanted a wink to the first Million scent when she had long flowing blonde hair, and now, of course, she’s shaved it all off...so she translates to this new Pacollection universe. Hyunjo– well she came for a fitting for a show and I didn’t take her at first, but I remember feeling like “maybe that girl has swallowed the sun, she’s so bright.” She has such a strong character. Kelela is a collaborator, we met because she loves wearing Paco Rabanne. We became a bigger group of friends, I love her songwriting. Alton is an artist and a dancer, and a model, he’s super positive and he has a fluid feeling to him.”

What does Dossena imagine brings this group together? “They all have a freedom about them,” he smiles “these freaks of the neighbourhood who are stronger than anyone else.”  

Pacollection is available now to buy on Selfridges.com, going for £65.00 a bottle.

Read Next
BIG LOVE ENERGY
Big love energy: 8 of the best wellness Valentine’s Day gifts products
Cupid Insect
Forget make-up! Adorn your face with Cupid’s insect-inspired jewellery Beauty news
Nathalie Nguyen catfish look
3D artist Nathalie Nguyen’s alien digital beauty looks defy reality Beauty Feature
breast reduction pills
Are breast reduction pills, the alleged quick-fix, actually safe? Beauty Feature
MATT LAMBERT Sweat
People have started using exfoliating acids as deodorant – and it works! Beauty Feature
Screen-Shot-2020-02-12-at-9.02.27-AM
Is this the first time Timothée Chalamet has had bad hair? Beauty news
kylie jenner instagram filter ar quiz which celebrity
‘What X are you?’ – how we curate our identity via IG’s latest filter craze Beauty Feature
Elle Macpherson
Elle Macpherson wants to help you have better sex Beauty news
Earscape trend
These Glossier-style Gen Z piercing studios are steering the earscape trend Beauty Feature
Male weaves before and after
Lifting the lid on ‘male weaves’ – the growing hair trend for men Beauty Feature
Lizzo 'Cuz I Love You'
From Lizzo to Solange, hairstylist Kendall Dorsey is here to make an impact Spotlight
Gynaecomastia
Everything to know about man boobs from a surgeon who gets rid of them The Professionals
beauty fashion bootleg looks gucci louis vuitton prada
How fashion’s logomania obsession became the biggest beauty trend Beauty Feature
Cynthia Erivo
The secret meaning behind Cynthia Erivo's starry Oscars manicure Beauty news
matthew a cherry deandre arnold oscars 2020
DeAndre Arnold slays Oscars in locs that got him banned from graduating Beauty news
couv-rim
Like a virgin? The pain and politics of restitching your hymen Beauty Feature