The legendary sportswear label’s new campaign celebrates ‘night time creators’
For adidas Originals’ latest release, the German sportswear label turns its attention to the streets, and, more importantly, to what’s going on on them after dark.
Joining forces with South London electronic duo Mount Kimbie and former Dazed 100 filmmaker Frank Lebon, adidas’ newest iteration of the classic Nite Jogger silhouette is worn by a number of rising talents, as part of a short film which debuts today.
Including New York rapper Wiki, London singer Obongjayar, and Tokyo-based spoken word poet Cai, they are the creatives who “come alive as most of the city readies to close its eyes,” a voiceover asserts. A series of images which demonstrate the dynamism of a city after dark were also shot by London-based artist Bafic to accompany the video.
The sneakers themselves are constructed using lightweight nylon ripstop, and utilise the style’s signature hi-vis, reflective technology. Sitting atop an innovative BOOST midsole, they’re finished with a message reading ‘speed of nite’ written in Morse code to the tongue and outsole.
Check out the full video below.