Photography Mario SorrentiFashion / NewsFashion / NewsVictoria Beckham launches her Reebok collab with this exclusive filmThe British designer has joined forces with the sportswear label on a new line of sportswear, which launches in NYC todayShareLink copied ✔️January 22, 2019January 22, 2019TextHabi DialloReebok x Victoria Beckham Victoria Beckham has had a busy year. Following on from her SS19 homecoming – when she showed for the first time in London to celebrate the tenth anniversary of her label – that Vogue video, and, of course, the time she moonlighted as a bouncer at Dalston’s Visions club as part of a short film shot by Eloise Parry for Dazed, today she launches her first ever collaborative collection with Reebok. While the designer might have previously left most sporty pursuits to fellow Spice Girl Mel C, this time around, VB has joined forces with the British sportswear behemoth to present a line of fashion-focused streetwear-inspired activewear. On the line-up? Functional unisex sweatpants, oversized hoodies, and nylon bombers, as well as backpacks, caps, and sneakers, in a palette of neutrals with the odd flash of neon. Inspired by Beckham’s experiences of living in both London and LA, think laid back Californian styles, with a hint of British heritage. While Beckham’s eponymous line is pretty refined in contrast, moving into activewear made perfect sense for the designer. “Keeping fit is a huge part of my life, and I’ve grown up with Reebok, so when they opportunity to collaborate came up I jumped at the chance. I’m all for experimenting and adding another string to my bow,” she explains. “Not only does Reebok have an important British heritage that I love, they were also pioneers in the development of women’s sportswear.” Along with the newly released campaign, which was shot by iconic photographer Mario Sorrenti, we also present an exclusive film which features a diverse cast showing off the collection’s functionality. Take a look below, and check out the full gallery above. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREThese photos reimagine Barbara Kruger’s seminal streetwear dropBuy a copy of Dazed MENA to support relief efforts in LebanonGianni Versace is getting a major retrospective exhibitionHat summer! Meet the young milliners taking over London fashionKiko Mizuhara on slowing down, shutting up and touching grassWashing-up gloves have made it out the kitchen Stone Island Marina takes us straight to the source for SS26 Crying in couture: Ellie Misner’s new collection is a beautiful disaster OnMeet the creatives turning up the heat in Lagos with Burna Boy and OnThe biggest fashion collabs you missed in MarchIn pictures: Robbie McIntosh captures the next generation of Champion youthBLACKPINK style file: All of Lisa’s greatest fashion momentsEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy