After presenting his debut collection for Dior Men back in June, Kim Jones has now revealed his first campaign for the Parisian house.

Photographed by Steven Meisel, the images are shot in front of a dusty pink background. Like the show itself, the images feature the giant sculptures created by artist Kaws – real name Brian Donnelly – which were made out of more than 70,000 flowers. Elsewhere, Prince Nikolai of Denmark – who opened the show – appears in the same blue and white striped suit he appeared on the runway in. 

“I wanted the advertising to reflect the spirit of the men’s summer show and the beauty of Dior,” Jones told WWD. “I’ve always wanted to work with Kaws, I think he’s super chic and also his work speaks to a lot of people.” The full campaign – featuring campaign video created by Jackie Nickerson – will debut on October 31.