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LVMH & Kering create hotline to report model mistreatment

Teaming up for the first time ever, the luxury groups have created a charter to hold their brands accountable for underweight and badly treated models

While the fashion industry is not without its problems – lack of diversity and model mistreatment are among the biggest problems – thanks to social media, those who are affected by these issues now have a platform to be more vocal about it than ever. 

Over the last year, there have been allegations against Balenciaga and Louis Vuitton over mistreatment at castings – with casting agent James Scully using his own Instagram to speak up. In direct response to Scully’s Instagram post, luxury conglomerates LVMH and Kering have joined forces for the first time ever to create a new charter that combats the mistreatment of models.

Legislation passed in France in 2015 already exists and stops Paris-based brands from hiring underweight and underage models. The implementation of the conglomerates’ new charter will be rolled out to all of the brands under each of the groups including houses that are based outside of Paris like Gucci and Christopher Kane, and will apply to shows and shoots. Like the legislation, the charter will also require models who are underweight to present a medical certificate from a doctor confirming that they are healthy enough to work.

To make sure this is upheld for all the brands under Kering’s umbrella, it has created a model hotline that enables them to report any problems they have immediately. LVMH too will have a representative for each fashion house solely responsible for passing on any complaints. In even better news, the charter has been put in place effective immediately, meaning models working over the upcoming SS18 shows will be covered.