Juergen Teller’s new visuals for adidas Originals are definitely a testament to the brand’s promise that “2017 is a ‘no bullshit’ year” for them.
Shot in Berlin and showcasing their EQT model, which launches tomorrow, the campaign features talents such as Lily McMenamy, Hedi-era YSL muse Lili Sumner and Dazed favourite Suzi Leenaars.
According to the sportswear giant, the campaign captures “only the essentials” design philosophy that was behind the EQT sneakers when they were first introduced in the 90s, as well paying tribute to the Berlin youth culture it was a key part of during that time.
It’s not the first time adidas have collaborated with Teller – last year, they enlisted him to create an art zine with French footballer Paul Pogba, and to shoot their collaboration with Alexander Wang.
See more of the campaign in the gallery above.
